Single-detached homes
85.5%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Quebec postal region
J3Z demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Hubert.
AudienceScoutJ3Z · Saint-HubertLoading the J3Z boundary…
Selected postal region
Market profile
A market of 5,774 people
Size the opportunity, understand its household composition, and identify the local patterns that make J3Z different from the typical Canadian postal region.
Population5,774
Households1,830
Median income$131,000
Average age38.2
J3Z market summary
What distinguishes this postal-region audience
J3Z represents 5,774 residents and 1,830 households in Saint-Hubert. Its average household contains 3.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 85.5%, or 32.9 percentage points above the benchmark. Median household income is $131,000, 52.7% above the benchmark.
For campaign planning, these patterns give J3Z a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Hubert.
Audience matching
Find more regions that resemble J3Z
To find regions with a profile similar to J3Z, begin with household income near $131,000 and home ownership near 91.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J3Z and the Canadian postal-region benchmark.
Median household income
$131,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Owner households
91.7%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Families with children
54.1%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How J3Z compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J3Z | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $131,000 | $85,788 | 52.7% above |
| Average household size | 3.1 people | 2.4 people | 27.6% above |
| Owner households | 91.7% | 66.5% | 25.2 percentage points above |
| One-person households | 12.0% | 29.4% | 17.4 percentage points below |
| Families with children | 54.1% | 34.0% | 20.1 percentage points above |
| Bachelor's degree or higher | 28.3% | 26.5% | 1.8 percentage points above |
| Immigrant population | 21.8% | 22.9% | 1.1 percentage points below |
| Worked from home | 28.4% | 23.8% | 4.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 6 local facility records with J3Z. Recreation is the largest represented category with 5 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education1
Health care0
Culture and art0
Recreation5
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 3,548 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
2,820YouTube estimate · 64.9%
3,548Facebook estimate · 81.6%
2,269Instagram estimate · 52.2%
1,159TikTok estimate · 26.7%
Practical campaign implications
Turn the strongest J3Z signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 85.5%32.9 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Median household income: $131,00052.7% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Owner households: 91.7%25.2 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Saint-Hubert postal regions
These regions share the Saint-Hubert postal community and are ordered by population similarity to J3Z.
J3Z audience questions
Using this postal-region profile
How large is the audience in J3Z?
J3Z represents 5,774 residents and 1,830 households in Saint-Hubert. The average household size is 3.1 people.
What demographic characteristics stand out in J3Z?
Single-detached homes is 85.5%, 32.9 percentage points above the Canadian postal-region benchmark; Median household income is $131,000, 52.7% above the Canadian postal-region benchmark; Owner households is 91.7%, 25.2 percentage points above the Canadian postal-region benchmark.
How does J3Z compare with another postal region?
J3Y is one useful Saint-Hubert postal-region comparison because its population is similar to J3Z. It has 34.4% lower median income · 3.3 years older on average.
How can I find other regions that match the J3Z audience?
To find regions with a profile similar to J3Z, begin with household income near $131,000 and home ownership near 91.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J3Z?
Import postal codes to measure customer concentration in J3Z, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.