Owner households
75.5%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Quebec postal region
J5R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in La Prairie.
AudienceScoutJ5R · La PrairieLoading the J5R boundary…
Selected postal region
Market profile
A market of 49,403 people
Size the opportunity, understand its household composition, and identify the local patterns that make J5R different from the typical Canadian postal region.
Population49,403
Households19,780
Median income$100,000
Average age40.9
J5R market summary
What distinguishes this postal-region audience
J5R represents 49,403 residents and 19,780 households in La Prairie. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 75.5%, or 9.0 percentage points above the benchmark. Bachelor's degree or higher is 34.9%, 8.4 percentage points above the benchmark.
For campaign planning, these patterns give J5R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of La Prairie.
Audience matching
Find more regions that resemble J5R
To find regions with a profile similar to J5R, begin with home ownership near 75.5% and university education near 34.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J5R and the Canadian postal-region benchmark.
Bachelor's degree or higher
34.9%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Median household income
$100,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Families with children
42.1%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How J5R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J5R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $100,000 | $85,788 | 16.6% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 75.5% | 66.5% | 9.0 percentage points above |
| One-person households | 27.0% | 29.4% | 2.4 percentage points below |
| Families with children | 42.1% | 34.0% | 8.1 percentage points above |
| Bachelor's degree or higher | 34.9% | 26.5% | 8.4 percentage points above |
| Immigrant population | 16.7% | 22.9% | 6.2 percentage points below |
| Worked from home | 31.0% | 23.8% | 7.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 27 local facility records with J5R. Education is the largest represented category with 19 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education19
Health care3
Culture and art5
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 31,366 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
24,561YouTube estimate · 63.6%
31,366Facebook estimate · 81.2%
19,570Instagram estimate · 50.7%
9,705TikTok estimate · 25.1%
Practical campaign implications
Turn the strongest J5R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 75.5%9.0 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Bachelor's degree or higher: 34.9%8.4 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Median household income: $100,00016.6% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare similar-sized Quebec postal regions
This directory represents La Prairie with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J5R audience questions
Using this postal-region profile
How large is the audience in J5R?
J5R represents 49,403 residents and 19,780 households in La Prairie. The average household size is 2.5 people.
What demographic characteristics stand out in J5R?
Owner households is 75.5%, 9.0 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 34.9%, 8.4 percentage points above the Canadian postal-region benchmark; Median household income is $100,000, 16.6% above the Canadian postal-region benchmark.
How does J5R compare with another postal region?
J0X is one useful Quebec market comparison because its population is similar to J5R. It has 31.0% lower median income · 5.1 years older on average.
How can I find other regions that match the J5R audience?
To find regions with a profile similar to J5R, begin with home ownership near 75.5% and university education near 34.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J5R?
Import postal codes to measure customer concentration in J5R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.