Immigrant population
6.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J8B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Sainte-Adèle.
AudienceScoutJ8B · Sainte-AdèleLoading the J8B boundary…
Selected postal region
Market profile
A market of 14,012 people
Size the opportunity, understand its household composition, and identify the local patterns that make J8B different from the typical Canadian postal region.
Population14,012
Households6,895
Median income$69,000
Average age48.4
J8B market summary
What distinguishes this postal-region audience
J8B represents 14,012 residents and 6,895 households in Sainte-Adèle. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 6.5%, or 16.4 percentage points below the benchmark. Families with children is 23.7%, 10.3 percentage points below the benchmark.
For campaign planning, these patterns give J8B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Sainte-Adèle.
Audience matching
Find more regions that resemble J8B
To find regions with a profile similar to J8B, begin with families with children near 23.7% and household income near $69,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J8B and the Canadian postal-region benchmark.
Families with children
23.7%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
One-person households
39.2%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Median household income
$69,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How J8B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J8B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $69,000 | $85,788 | 19.6% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 69.0% | 66.5% | 2.5 percentage points above |
| One-person households | 39.2% | 29.4% | 9.9 percentage points above |
| Families with children | 23.7% | 34.0% | 10.3 percentage points below |
| Bachelor's degree or higher | 22.0% | 26.5% | 4.5 percentage points below |
| Immigrant population | 6.5% | 22.9% | 16.4 percentage points below |
| Worked from home | 21.4% | 23.8% | 2.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 13 local facility records with J8B. Education is the largest represented category with 5 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care2
Culture and art2
Recreation4
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 9,526 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,076YouTube estimate · 59.3%
9,526Facebook estimate · 79.8%
5,509Instagram estimate · 46.2%
2,544TikTok estimate · 21.3%
Practical campaign implications
Turn the strongest J8B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 6.5%16.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Families with children: 23.7%10.3 percentage points below the Canadian benchmark
Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
- One-person households: 39.2%9.9 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Sainte-Adèle with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J8B audience questions
Using this postal-region profile
How large is the audience in J8B?
J8B represents 14,012 residents and 6,895 households in Sainte-Adèle. The average household size is 2.0 people.
What demographic characteristics stand out in J8B?
Immigrant population is 6.5%, 16.4 percentage points below the Canadian postal-region benchmark; Families with children is 23.7%, 10.3 percentage points below the Canadian postal-region benchmark; One-person households is 39.2%, 9.9 percentage points above the Canadian postal-region benchmark.
How does J8B compare with another postal region?
J9L is one useful Quebec market comparison because its population is similar to J8B. It has 16.5% lower median income · 2.3 years younger on average.
How can I find other regions that match the J8B audience?
To find regions with a profile similar to J8B, begin with families with children near 23.7% and household income near $69,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J8B?
Import postal codes to measure customer concentration in J8B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.