Immigrant population
1.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J9L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Mont-Laurier.
AudienceScoutJ9L · Mont-LaurierLoading the J9L boundary…
Selected postal region
Market profile
A market of 14,164 people
Size the opportunity, understand its household composition, and identify the local patterns that make J9L different from the typical Canadian postal region.
Population14,164
Households6,685
Median income$57,600
Average age46.1
J9L market summary
What distinguishes this postal-region audience
J9L represents 14,164 residents and 6,685 households in Mont-Laurier. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 1.2%, or 21.7 percentage points below the benchmark. Median household income is $57,600, 32.9% below the benchmark.
For campaign planning, these patterns give J9L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Mont-Laurier.
Audience matching
Find more regions that resemble J9L
To find regions with a profile similar to J9L, begin with household income near $57,600 and university education near 12.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J9L and the Canadian postal-region benchmark.
Median household income
$57,600Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Worked from home
8.5%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
12.7%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How J9L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J9L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $57,600 | $85,788 | 32.9% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 62.3% | 66.5% | 4.2 percentage points below |
| One-person households | 38.7% | 29.4% | 9.4 percentage points above |
| Families with children | 26.5% | 34.0% | 7.5 percentage points below |
| Bachelor's degree or higher | 12.7% | 26.5% | 13.8 percentage points below |
| Immigrant population | 1.2% | 22.9% | 21.7 percentage points below |
| Worked from home | 8.5% | 23.8% | 15.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 30 local facility records with J9L. Education is the largest represented category with 15 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education15
Health care8
Culture and art6
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 9,443 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,176YouTube estimate · 61.1%
9,443Facebook estimate · 80.4%
5,658Instagram estimate · 48.2%
2,723TikTok estimate · 23.2%
Practical campaign implications
Turn the strongest J9L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 1.2%21.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $57,60032.9% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Worked from home: 8.5%15.3 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Mont-Laurier with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J9L audience questions
Using this postal-region profile
How large is the audience in J9L?
J9L represents 14,164 residents and 6,685 households in Mont-Laurier. The average household size is 2.1 people.
What demographic characteristics stand out in J9L?
Immigrant population is 1.2%, 21.7 percentage points below the Canadian postal-region benchmark; Median household income is $57,600, 32.9% below the Canadian postal-region benchmark; Worked from home is 8.5%, 15.3 percentage points below the Canadian postal-region benchmark.
How does J9L compare with another postal region?
J7A is one useful Quebec market comparison because its population is similar to J9L. It has 108.3% higher median income · 3.2 years younger on average.
How can I find other regions that match the J9L audience?
To find regions with a profile similar to J9L, begin with household income near $57,600 and university education near 12.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J9L?
Import postal codes to measure customer concentration in J9L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.