Owner households
38.2%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Quebec postal region
J8Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Hull.
AudienceScoutJ8Y · HullLoading the J8Y boundary…
Selected postal region
Market profile
A market of 23,803 people
Size the opportunity, understand its household composition, and identify the local patterns that make J8Y different from the typical Canadian postal region.
Population23,803
Households12,235
Median income$58,800
Average age43.3
J8Y market summary
What distinguishes this postal-region audience
J8Y represents 23,803 residents and 12,235 households in Hull. Its average household contains 1.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 38.2%, or 28.3 percentage points below the benchmark. Single-detached homes is 26.3%, 26.3 percentage points below the benchmark.
For campaign planning, these patterns give J8Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Hull.
Audience matching
Find more regions that resemble J8Y
To find regions with a profile similar to J8Y, begin with home ownership near 38.2% and household income near $58,800. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J8Y and the Canadian postal-region benchmark.
Single-detached homes
26.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
One-person households
48.5%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Median household income
$58,800Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How J8Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J8Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $58,800 | $85,788 | 31.5% below |
| Average household size | 1.9 people | 2.4 people | 21.8% below |
| Owner households | 38.2% | 66.5% | 28.3 percentage points below |
| One-person households | 48.5% | 29.4% | 19.1 percentage points above |
| Families with children | 22.8% | 34.0% | 11.2 percentage points below |
| Bachelor's degree or higher | 29.4% | 26.5% | 2.9 percentage points above |
| Immigrant population | 20.7% | 22.9% | 2.2 percentage points below |
| Worked from home | 29.0% | 23.8% | 5.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 93 local facility records with J8Y. Recreation is the largest represented category with 55 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education20
Health care8
Culture and art10
Recreation55
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 15,990 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,674YouTube estimate · 64.6%
15,990Facebook estimate · 81.5%
10,199Instagram estimate · 52.0%
5,222TikTok estimate · 26.6%
Practical campaign implications
Turn the strongest J8Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 38.2%28.3 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Single-detached homes: 26.3%26.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- One-person households: 48.5%19.1 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Hull postal regions
These regions share the Hull postal community and are ordered by population similarity to J8Y.
J8Y audience questions
Using this postal-region profile
How large is the audience in J8Y?
J8Y represents 23,803 residents and 12,235 households in Hull. The average household size is 1.9 people.
What demographic characteristics stand out in J8Y?
Owner households is 38.2%, 28.3 percentage points below the Canadian postal-region benchmark; Single-detached homes is 26.3%, 26.3 percentage points below the Canadian postal-region benchmark; One-person households is 48.5%, 19.1 percentage points above the Canadian postal-region benchmark.
How does J8Y compare with another postal region?
J8Z is one useful Hull postal-region comparison because its population is similar to J8Y. It has 17.3% higher median income · 2.4 years younger on average.
How can I find other regions that match the J8Y audience?
To find regions with a profile similar to J8Y, begin with home ownership near 38.2% and household income near $58,800. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J8Y?
Import postal codes to measure customer concentration in J8Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.