Single-detached homes
18.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
J8Z demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Hull.
AudienceScoutJ8Z · HullLoading the J8Z boundary…
Selected postal region
Market profile
A market of 14,814 people
Size the opportunity, understand its household composition, and identify the local patterns that make J8Z different from the typical Canadian postal region.
Population14,814
Households7,385
Median income$69,000
Average age40.9
J8Z market summary
What distinguishes this postal-region audience
J8Z represents 14,814 residents and 7,385 households in Hull. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 18.7%, or 33.9 percentage points below the benchmark. Owner households is 45.0%, 21.5 percentage points below the benchmark.
For campaign planning, these patterns give J8Z a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Hull.
Audience matching
Find more regions that resemble J8Z
To find regions with a profile similar to J8Z, begin with home ownership near 45.0% and household income near $69,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J8Z and the Canadian postal-region benchmark.
Owner households
45.0%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
42.9%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Median household income
$69,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How J8Z compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J8Z | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $69,000 | $85,788 | 19.6% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 45.0% | 66.5% | 21.5 percentage points below |
| One-person households | 42.9% | 29.4% | 13.5 percentage points above |
| Families with children | 28.8% | 34.0% | 5.2 percentage points below |
| Bachelor's degree or higher | 34.3% | 26.5% | 7.8 percentage points above |
| Immigrant population | 19.8% | 22.9% | 3.1 percentage points below |
| Worked from home | 32.2% | 23.8% | 8.4 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 24 local facility records with J8Z. Recreation is the largest represented category with 19 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education3
Health care2
Culture and art0
Recreation19
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 9,766 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,781YouTube estimate · 65.0%
9,766Facebook estimate · 81.6%
6,295Instagram estimate · 52.6%
3,278TikTok estimate · 27.4%
Practical campaign implications
Turn the strongest J8Z signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 18.7%33.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 45.0%21.5 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- One-person households: 42.9%13.5 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Hull postal regions
These regions share the Hull postal community and are ordered by population similarity to J8Z.
J8Z audience questions
Using this postal-region profile
How large is the audience in J8Z?
J8Z represents 14,814 residents and 7,385 households in Hull. The average household size is 2.0 people.
What demographic characteristics stand out in J8Z?
Single-detached homes is 18.7%, 33.9 percentage points below the Canadian postal-region benchmark; Owner households is 45.0%, 21.5 percentage points below the Canadian postal-region benchmark; One-person households is 42.9%, 13.5 percentage points above the Canadian postal-region benchmark.
How does J8Z compare with another postal region?
J8X is one useful Hull postal-region comparison because its population is similar to J8Z. It has 22.3% lower median income · 3.4 years older on average.
How can I find other regions that match the J8Z audience?
To find regions with a profile similar to J8Z, begin with home ownership near 45.0% and household income near $69,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J8Z?
Import postal codes to measure customer concentration in J8Z, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.