Worked from home
37.5%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Quebec postal region
J9H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Aylmer.
AudienceScoutJ9H · AylmerLoading the J9H boundary…
Selected postal region
Market profile
A market of 32,921 people
Size the opportunity, understand its household composition, and identify the local patterns that make J9H different from the typical Canadian postal region.
Population32,921
Households13,465
Median income$89,000
Average age40.7
J9H market summary
What distinguishes this postal-region audience
J9H represents 32,921 residents and 13,465 households in Aylmer. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is work-from-home share: 37.5%, or 13.7 percentage points above the benchmark. Single-detached homes is 39.3%, 13.3 percentage points below the benchmark.
For campaign planning, these patterns give J9H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Aylmer.
Audience matching
Find more regions that resemble J9H
To find regions with a profile similar to J9H, begin with university education near 32.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J9H and the Canadian postal-region benchmark.
Single-detached homes
39.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Immigrant population
16.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
32.6%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How J9H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J9H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $89,000 | $85,788 | 3.7% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 68.6% | 66.5% | 2.1 percentage points above |
| One-person households | 31.5% | 29.4% | 2.1 percentage points above |
| Families with children | 38.3% | 34.0% | 4.3 percentage points above |
| Bachelor's degree or higher | 32.6% | 26.5% | 6.1 percentage points above |
| Immigrant population | 16.2% | 22.9% | 6.7 percentage points below |
| Worked from home | 37.5% | 23.8% | 13.7 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 99 local facility records with J9H. Recreation is the largest represented category with 65 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education17
Health care3
Culture and art14
Recreation65
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 20,752 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,382YouTube estimate · 64.3%
20,752Facebook estimate · 81.5%
13,088Instagram estimate · 51.4%
6,538TikTok estimate · 25.7%
Practical campaign implications
Turn the strongest J9H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Worked from home: 37.5%13.7 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
- Single-detached homes: 39.3%13.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 16.2%6.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare other Aylmer postal regions
These regions share the Aylmer postal community and are ordered by population similarity to J9H.
J9H audience questions
Using this postal-region profile
How large is the audience in J9H?
J9H represents 32,921 residents and 13,465 households in Aylmer. The average household size is 2.4 people.
What demographic characteristics stand out in J9H?
Worked from home is 37.5%, 13.7 percentage points above the Canadian postal-region benchmark; Single-detached homes is 39.3%, 13.3 percentage points below the Canadian postal-region benchmark; Immigrant population is 16.2%, 6.7 percentage points below the Canadian postal-region benchmark.
How does J9H compare with another postal region?
J9J is one useful Aylmer postal-region comparison because its population is similar to J9H. It has 21.3% higher median income · 6.5 years younger on average.
How can I find other regions that match the J9H audience?
To find regions with a profile similar to J9H, begin with university education near 32.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J9H?
Import postal codes to measure customer concentration in J9H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.