Worked from home
41.4%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Quebec postal region
J9J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Aylmer.
AudienceScoutJ9J · AylmerLoading the J9J boundary…
Selected postal region
Market profile
A market of 41,342 people
Size the opportunity, understand its household composition, and identify the local patterns that make J9J different from the typical Canadian postal region.
Population41,342
Households15,715
Median income$108,000
Average age34.2
J9J market summary
What distinguishes this postal-region audience
J9J represents 41,342 residents and 15,715 households in Aylmer. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is work-from-home share: 41.4%, or 17.6 percentage points above the benchmark. Bachelor's degree or higher is 41.7%, 15.2 percentage points above the benchmark.
For campaign planning, these patterns give J9J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Aylmer.
Audience matching
Find more regions that resemble J9J
To find regions with a profile similar to J9J, begin with university education near 41.7% and household income near $108,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J9J and the Canadian postal-region benchmark.
Bachelor's degree or higher
41.7%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Single-detached homes
39.5%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Median household income
$108,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How J9J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J9J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $108,000 | $85,788 | 25.9% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 68.4% | 66.5% | 1.9 percentage points above |
| One-person households | 25.1% | 29.4% | 4.3 percentage points below |
| Families with children | 46.4% | 34.0% | 12.4 percentage points above |
| Bachelor's degree or higher | 41.7% | 26.5% | 15.2 percentage points above |
| Immigrant population | 23.3% | 22.9% | 0.4 percentage points above |
| Worked from home | 41.4% | 23.8% | 17.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 43 local facility records with J9J. Recreation is the largest represented category with 34 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care0
Culture and art2
Recreation34
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 24,587 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
20,427YouTube estimate · 69.0%
24,587Facebook estimate · 83.0%
16,608Instagram estimate · 56.1%
8,696TikTok estimate · 29.4%
Practical campaign implications
Turn the strongest J9J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Worked from home: 41.4%17.6 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
- Bachelor's degree or higher: 41.7%15.2 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Single-detached homes: 39.5%13.1 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Related market context
Compare other Aylmer postal regions
These regions share the Aylmer postal community and are ordered by population similarity to J9J.
J9J audience questions
Using this postal-region profile
How large is the audience in J9J?
J9J represents 41,342 residents and 15,715 households in Aylmer. The average household size is 2.6 people.
What demographic characteristics stand out in J9J?
Worked from home is 41.4%, 17.6 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 41.7%, 15.2 percentage points above the Canadian postal-region benchmark; Single-detached homes is 39.5%, 13.1 percentage points below the Canadian postal-region benchmark.
How does J9J compare with another postal region?
J9H is one useful Aylmer postal-region comparison because its population is similar to J9J. It has 17.6% lower median income · 6.5 years older on average.
How can I find other regions that match the J9J audience?
To find regions with a profile similar to J9J, begin with university education near 41.7% and household income near $108,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J9J?
Import postal codes to measure customer concentration in J9J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.