Owner households
87.7%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Ontario postal region
K1E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Orleans.
AudienceScoutK1E · OrleansLoading the K1E boundary…
Selected postal region
Market profile
A market of 14,508 people
Size the opportunity, understand its household composition, and identify the local patterns that make K1E different from the typical Canadian postal region.
Population14,508
Households5,785
Median income$110,000
Average age44.7
K1E market summary
What distinguishes this postal-region audience
K1E represents 14,508 residents and 5,785 households in Orleans. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 87.7%, or 21.2 percentage points above the benchmark. Single-detached homes is 67.0%, 14.4 percentage points above the benchmark.
For campaign planning, these patterns give K1E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Orleans.
Audience matching
Find more regions that resemble K1E
To find regions with a profile similar to K1E, begin with home ownership near 87.7% and household income near $110,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between K1E and the Canadian postal-region benchmark.
Single-detached homes
67.0%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Median household income
$110,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Worked from home
37.9%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How K1E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | K1E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $110,000 | $85,788 | 28.2% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 87.7% | 66.5% | 21.2 percentage points above |
| One-person households | 19.9% | 29.4% | 9.5 percentage points below |
| Families with children | 36.6% | 34.0% | 2.6 percentage points above |
| Bachelor's degree or higher | 26.5% | 26.5% | 0.0 percentage points above |
| Immigrant population | 16.1% | 22.9% | 6.8 percentage points below |
| Worked from home | 37.9% | 23.8% | 14.1 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 276 local facility records with K1E. Recreation is the largest represented category with 251 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care2
Culture and art17
Recreation251
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 9,653 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,421YouTube estimate · 62.1%
9,653Facebook estimate · 80.7%
5,870Instagram estimate · 49.1%
2,850TikTok estimate · 23.8%
Practical campaign implications
Turn the strongest K1E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 87.7%21.2 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Single-detached homes: 67.0%14.4 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Median household income: $110,00028.2% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other Orleans postal regions
These regions share the Orleans postal community and are ordered by population similarity to K1E.
K1E audience questions
Using this postal-region profile
How large is the audience in K1E?
K1E represents 14,508 residents and 5,785 households in Orleans. The average household size is 2.5 people.
What demographic characteristics stand out in K1E?
Owner households is 87.7%, 21.2 percentage points above the Canadian postal-region benchmark; Single-detached homes is 67.0%, 14.4 percentage points above the Canadian postal-region benchmark; Median household income is $110,000, 28.2% above the Canadian postal-region benchmark.
How does K1E compare with another postal region?
K4A is one useful Orleans postal-region comparison because its population is similar to K1E. It has 16.4% higher median income · 6.8 years younger on average.
How can I find other regions that match the K1E audience?
To find regions with a profile similar to K1E, begin with home ownership near 87.7% and household income near $110,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in K1E?
Import postal codes to measure customer concentration in K1E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.