Median household income
$128,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Ontario postal region
K4A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Orleans.
AudienceScoutK4A · OrleansLoading the K4A boundary…
Selected postal region
Market profile
A market of 62,125 people
Size the opportunity, understand its household composition, and identify the local patterns that make K4A different from the typical Canadian postal region.
Population62,125
Households21,480
Median income$128,000
Average age37.9
K4A market summary
What distinguishes this postal-region audience
K4A represents 62,125 residents and 21,480 households in Orleans. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $128,000, or 49.2% above the benchmark. Owner households is 86.5%, 20.0 percentage points above the benchmark.
For campaign planning, these patterns give K4A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Orleans.
Audience matching
Find more regions that resemble K4A
To find regions with a profile similar to K4A, begin with household income near $128,000 and home ownership near 86.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between K4A and the Canadian postal-region benchmark.
Owner households
86.5%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Worked from home
43.5%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Families with children
48.8%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How K4A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | K4A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $128,000 | $85,788 | 49.2% above |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 86.5% | 66.5% | 20.0 percentage points above |
| One-person households | 17.3% | 29.4% | 12.1 percentage points below |
| Families with children | 48.8% | 34.0% | 14.8 percentage points above |
| Bachelor's degree or higher | 37.3% | 26.5% | 10.8 percentage points above |
| Immigrant population | 24.8% | 22.9% | 1.9 percentage points above |
| Worked from home | 43.5% | 23.8% | 19.7 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 754 local facility records with K4A. Recreation is the largest represented category with 728 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education22
Health care2
Culture and art2
Recreation728
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 38,676 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
31,092YouTube estimate · 65.9%
38,676Facebook estimate · 81.9%
25,143Instagram estimate · 53.3%
13,042TikTok estimate · 27.6%
Practical campaign implications
Turn the strongest K4A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $128,00049.2% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Owner households: 86.5%20.0 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Worked from home: 43.5%19.7 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare other Orleans postal regions
These regions share the Orleans postal community and are ordered by population similarity to K4A.
K4A audience questions
Using this postal-region profile
How large is the audience in K4A?
K4A represents 62,125 residents and 21,480 households in Orleans. The average household size is 2.9 people.
What demographic characteristics stand out in K4A?
Median household income is $128,000, 49.2% above the Canadian postal-region benchmark; Owner households is 86.5%, 20.0 percentage points above the Canadian postal-region benchmark; Worked from home is 43.5%, 19.7 percentage points above the Canadian postal-region benchmark.
How does K4A compare with another postal region?
K1E is one useful Orleans postal-region comparison because its population is similar to K4A. It has 14.1% lower median income · 6.8 years older on average.
How can I find other regions that match the K4A audience?
To find regions with a profile similar to K4A, begin with household income near $128,000 and home ownership near 86.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in K4A?
Import postal codes to measure customer concentration in K4A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.