Median household income
$137,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Ontario postal region
K2S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Stittsville.
AudienceScoutK2S · StittsvilleLoading the K2S boundary…
Selected postal region
Market profile
A market of 38,903 people
Size the opportunity, understand its household composition, and identify the local patterns that make K2S different from the typical Canadian postal region.
Population38,903
Households13,710
Median income$137,000
Average age39.2
K2S market summary
What distinguishes this postal-region audience
K2S represents 38,903 residents and 13,710 households in Stittsville. Its average household contains 2.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $137,000, or 59.7% above the benchmark. Worked from home is 46.8%, 23.0 percentage points above the benchmark.
For campaign planning, these patterns give K2S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Stittsville.
Audience matching
Find more regions that resemble K2S
To find regions with a profile similar to K2S, begin with household income near $137,000 and home ownership near 86.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between K2S and the Canadian postal-region benchmark.
Worked from home
46.8%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Owner households
86.7%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Single-detached homes
69.9%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Detailed comparison
How K2S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | K2S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $137,000 | $85,788 | 59.7% above |
| Average household size | 2.8 people | 2.4 people | 15.2% above |
| Owner households | 86.7% | 66.5% | 20.2 percentage points above |
| One-person households | 17.0% | 29.4% | 12.4 percentage points below |
| Families with children | 48.2% | 34.0% | 14.2 percentage points above |
| Bachelor's degree or higher | 42.1% | 26.5% | 15.6 percentage points above |
| Immigrant population | 19.9% | 22.9% | 3.0 percentage points below |
| Worked from home | 46.8% | 23.8% | 23.0 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 573 local facility records with K2S. Recreation is the largest represented category with 549 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education15
Health care4
Culture and art5
Recreation549
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 24,260 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
19,275YouTube estimate · 64.9%
24,260Facebook estimate · 81.6%
15,466Instagram estimate · 52.0%
7,830TikTok estimate · 26.3%
Practical campaign implications
Turn the strongest K2S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $137,00059.7% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Worked from home: 46.8%23.0 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
- Owner households: 86.7%20.2 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Stittsville with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
K2S audience questions
Using this postal-region profile
How large is the audience in K2S?
K2S represents 38,903 residents and 13,710 households in Stittsville. The average household size is 2.8 people.
What demographic characteristics stand out in K2S?
Median household income is $137,000, 59.7% above the Canadian postal-region benchmark; Worked from home is 46.8%, 23.0 percentage points above the Canadian postal-region benchmark; Owner households is 86.7%, 20.2 percentage points above the Canadian postal-region benchmark.
How does K2S compare with another postal region?
K0E is one useful Ontario market comparison because its population is similar to K2S. It has 39.4% lower median income · 6.6 years older on average.
How can I find other regions that match the K2S audience?
To find regions with a profile similar to K2S, begin with household income near $137,000 and home ownership near 86.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in K2S?
Import postal codes to measure customer concentration in K2S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.