Median household income
$117,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Ontario postal region
K1C demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Gloucester.
AudienceScoutK1C · GloucesterLoading the K1C boundary…
Selected postal region
Market profile
A market of 37,235 people
Size the opportunity, understand its household composition, and identify the local patterns that make K1C different from the typical Canadian postal region.
Population37,235
Households14,100
Median income$117,000
Average age44.2
K1C market summary
What distinguishes this postal-region audience
K1C represents 37,235 residents and 14,100 households in Gloucester. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $117,000, or 36.4% above the benchmark. Worked from home is 42.0%, 18.2 percentage points above the benchmark.
For campaign planning, these patterns give K1C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Gloucester.
Audience matching
Find more regions that resemble K1C
To find regions with a profile similar to K1C, begin with household income near $117,000 and home ownership near 83.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between K1C and the Canadian postal-region benchmark.
Worked from home
42.0%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Owner households
83.6%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Bachelor's degree or higher
38.2%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How K1C compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | K1C | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $117,000 | $85,788 | 36.4% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 83.6% | 66.5% | 17.1 percentage points above |
| One-person households | 19.9% | 29.4% | 9.5 percentage points below |
| Families with children | 40.0% | 34.0% | 6.0 percentage points above |
| Bachelor's degree or higher | 38.2% | 26.5% | 11.7 percentage points above |
| Immigrant population | 18.9% | 22.9% | 4.0 percentage points below |
| Worked from home | 42.0% | 23.8% | 18.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 730 local facility records with K1C. Recreation is the largest represented category with 700 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education18
Health care6
Culture and art6
Recreation700
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 24,458 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
18,847YouTube estimate · 62.2%
24,458Facebook estimate · 80.8%
14,965Instagram estimate · 49.4%
7,363TikTok estimate · 24.3%
Practical campaign implications
Turn the strongest K1C signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $117,00036.4% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Worked from home: 42.0%18.2 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
- Owner households: 83.6%17.1 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Gloucester postal regions
These regions share the Gloucester postal community and are ordered by population similarity to K1C.
K1C audience questions
Using this postal-region profile
How large is the audience in K1C?
K1C represents 37,235 residents and 14,100 households in Gloucester. The average household size is 2.6 people.
What demographic characteristics stand out in K1C?
Median household income is $117,000, 36.4% above the Canadian postal-region benchmark; Worked from home is 42.0%, 18.2 percentage points above the Canadian postal-region benchmark; Owner households is 83.6%, 17.1 percentage points above the Canadian postal-region benchmark.
How does K1C compare with another postal region?
K1T is one useful Gloucester postal-region comparison because its population is similar to K1C. It has 8.5% lower median income · 7.1 years younger on average.
How can I find other regions that match the K1C audience?
To find regions with a profile similar to K1C, begin with household income near $117,000 and home ownership near 83.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in K1C?
Import postal codes to measure customer concentration in K1C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.