Owner households
43.6%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Ontario postal region
K7K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Kingston.
AudienceScoutK7K · KingstonLoading the K7K boundary…
Selected postal region
Market profile
A market of 33,705 people
Size the opportunity, understand its household composition, and identify the local patterns that make K7K different from the typical Canadian postal region.
Population33,705
Households15,480
Median income$67,000
Average age40.2
K7K market summary
What distinguishes this postal-region audience
K7K represents 33,705 residents and 15,480 households in Kingston. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 43.6%, or 22.9 percentage points below the benchmark. Single-detached homes is 35.6%, 17.0 percentage points below the benchmark.
For campaign planning, these patterns give K7K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Kingston.
Audience matching
Find more regions that resemble K7K
To find regions with a profile similar to K7K, begin with home ownership near 43.6% and household income near $67,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between K7K and the Canadian postal-region benchmark.
Single-detached homes
35.6%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Immigrant population
10.4%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Median household income
$67,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How K7K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | K7K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $67,000 | $85,788 | 21.9% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 43.6% | 66.5% | 22.9 percentage points below |
| One-person households | 36.1% | 29.4% | 6.8 percentage points above |
| Families with children | 27.5% | 34.0% | 6.5 percentage points below |
| Bachelor's degree or higher | 27.0% | 26.5% | 0.5 percentage points above |
| Immigrant population | 10.4% | 22.9% | 12.5 percentage points below |
| Worked from home | 25.1% | 23.8% | 1.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 210 local facility records with K7K. Recreation is the largest represented category with 162 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education17
Health care8
Culture and art23
Recreation162
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 22,310 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
18,115YouTube estimate · 66.7%
22,310Facebook estimate · 82.2%
14,752Instagram estimate · 54.3%
7,815TikTok estimate · 28.8%
Practical campaign implications
Turn the strongest K7K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 43.6%22.9 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Single-detached homes: 35.6%17.0 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 10.4%12.5 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare other Kingston postal regions
These regions share the Kingston postal community and are ordered by population similarity to K7K.
K7K audience questions
Using this postal-region profile
How large is the audience in K7K?
K7K represents 33,705 residents and 15,480 households in Kingston. The average household size is 2.1 people.
What demographic characteristics stand out in K7K?
Owner households is 43.6%, 22.9 percentage points below the Canadian postal-region benchmark; Single-detached homes is 35.6%, 17.0 percentage points below the Canadian postal-region benchmark; Immigrant population is 10.4%, 12.5 percentage points below the Canadian postal-region benchmark.
How does K7K compare with another postal region?
K7P is one useful Kingston postal-region comparison because its population is similar to K7K. It has 56.7% higher median income · 0.9 years older on average.
How can I find other regions that match the K7K audience?
To find regions with a profile similar to K7K, begin with home ownership near 43.6% and household income near $67,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in K7K?
Import postal codes to measure customer concentration in K7K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.