Owner households
57.1%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Ontario postal region
K7M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Kingston.
AudienceScoutK7M · KingstonLoading the K7M boundary…
Selected postal region
Market profile
A market of 49,268 people
Size the opportunity, understand its household composition, and identify the local patterns that make K7M different from the typical Canadian postal region.
Population49,268
Households21,675
Median income$77,500
Average age44.8
K7M market summary
What distinguishes this postal-region audience
K7M represents 49,268 residents and 21,675 households in Kingston. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 57.1%, or 9.4 percentage points below the benchmark. Immigrant population is 15.0%, 7.9 percentage points below the benchmark.
For campaign planning, these patterns give K7M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Kingston.
Audience matching
Find more regions that resemble K7M
To find regions with a profile similar to K7M, begin with home ownership near 57.1% and families with children near 28.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between K7M and the Canadian postal-region benchmark.
Immigrant population
15.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Families with children
28.4%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Population age 65+
24.5%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Detailed comparison
How K7M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | K7M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $77,500 | $85,788 | 9.7% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 57.1% | 66.5% | 9.4 percentage points below |
| One-person households | 33.9% | 29.4% | 4.5 percentage points above |
| Families with children | 28.4% | 34.0% | 5.6 percentage points below |
| Bachelor's degree or higher | 28.8% | 26.5% | 2.3 percentage points above |
| Immigrant population | 15.0% | 22.9% | 7.9 percentage points below |
| Worked from home | 23.6% | 23.8% | 0.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 251 local facility records with K7M. Recreation is the largest represented category with 199 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education31
Health care10
Culture and art11
Recreation199
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 33,126 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
25,891YouTube estimate · 63.4%
33,126Facebook estimate · 81.1%
20,768Instagram estimate · 50.8%
10,557TikTok estimate · 25.8%
Practical campaign implications
Turn the strongest K7M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 57.1%9.4 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Immigrant population: 15.0%7.9 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Families with children: 28.4%5.6 percentage points below the Canadian benchmark
Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Related market context
Compare other Kingston postal regions
These regions share the Kingston postal community and are ordered by population similarity to K7M.
K7M audience questions
Using this postal-region profile
How large is the audience in K7M?
K7M represents 49,268 residents and 21,675 households in Kingston. The average household size is 2.2 people.
What demographic characteristics stand out in K7M?
Owner households is 57.1%, 9.4 percentage points below the Canadian postal-region benchmark; Immigrant population is 15.0%, 7.9 percentage points below the Canadian postal-region benchmark; Families with children is 28.4%, 5.6 percentage points below the Canadian postal-region benchmark.
How does K7M compare with another postal region?
K7K is one useful Kingston postal-region comparison because its population is similar to K7M. It has 13.5% lower median income · 4.6 years younger on average.
How can I find other regions that match the K7M audience?
To find regions with a profile similar to K7M, begin with home ownership near 57.1% and families with children near 28.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in K7M?
Import postal codes to measure customer concentration in K7M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.