Single-detached homes
72.8%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
K8A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Pembroke.
AudienceScoutK8A · PembrokeLoading the K8A boundary…
Selected postal region
Market profile
A market of 26,392 people
Size the opportunity, understand its household composition, and identify the local patterns that make K8A different from the typical Canadian postal region.
Population26,392
Households11,285
Median income$75,000
Average age44.6
K8A market summary
What distinguishes this postal-region audience
K8A represents 26,392 residents and 11,285 households in Pembroke. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 72.8%, or 20.2 percentage points above the benchmark. Immigrant population is 4.3%, 18.6 percentage points below the benchmark.
For campaign planning, these patterns give K8A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Pembroke.
Audience matching
Find more regions that resemble K8A
To find regions with a profile similar to K8A, begin with university education near 13.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between K8A and the Canadian postal-region benchmark.
Immigrant population
4.3%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
13.3%Use direct, practical language that demonstrates the everyday value of the offer.
Worked from home
14.7%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How K8A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | K8A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $75,000 | $85,788 | 12.6% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 70.3% | 66.5% | 3.8 percentage points above |
| One-person households | 30.6% | 29.4% | 1.3 percentage points above |
| Families with children | 31.0% | 34.0% | 3.0 percentage points below |
| Bachelor's degree or higher | 13.3% | 26.5% | 13.2 percentage points below |
| Immigrant population | 4.3% | 22.9% | 18.6 percentage points below |
| Worked from home | 14.7% | 23.8% | 9.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 42 local facility records with K8A. Education is the largest represented category with 17 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education17
Health care13
Culture and art6
Recreation6
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 17,369 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,406YouTube estimate · 62.4%
17,369Facebook estimate · 80.8%
10,659Instagram estimate · 49.6%
5,269TikTok estimate · 24.5%
Practical campaign implications
Turn the strongest K8A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 72.8%20.2 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 4.3%18.6 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 13.3%13.2 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare other Pembroke postal regions
These regions share the Pembroke postal community and are ordered by population similarity to K8A.
K8A audience questions
Using this postal-region profile
How large is the audience in K8A?
K8A represents 26,392 residents and 11,285 households in Pembroke. The average household size is 2.3 people.
What demographic characteristics stand out in K8A?
Single-detached homes is 72.8%, 20.2 percentage points above the Canadian postal-region benchmark; Immigrant population is 4.3%, 18.6 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 13.3%, 13.2 percentage points below the Canadian postal-region benchmark.
How does K8A compare with another postal region?
K8B is one useful Pembroke postal-region comparison because its population is similar to K8A. It has 81.3% higher median income · 4.6 years younger on average.
How can I find other regions that match the K8A audience?
To find regions with a profile similar to K8A, begin with university education near 13.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in K8A?
Import postal codes to measure customer concentration in K8A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.