Single-detached homes
94.3%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
K8B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Pembroke.
AudienceScoutK8B · PembrokeLoading the K8B boundary…
Selected postal region
Market profile
A market of 490 people
Size the opportunity, understand its household composition, and identify the local patterns that make K8B different from the typical Canadian postal region.
Population490
Households175
Median income$136,000
Average age40.0
K8B market summary
What distinguishes this postal-region audience
K8B represents 490 residents and 175 households in Pembroke. Its average household contains 2.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 94.3%, or 41.7 percentage points above the benchmark. Owner households is 96.9%, 30.4 percentage points above the benchmark.
For campaign planning, these patterns give K8B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Pembroke.
Audience matching
Find more regions that resemble K8B
To find regions with a profile similar to K8B, begin with home ownership near 96.9% and household income near $136,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between K8B and the Canadian postal-region benchmark.
Owner households
96.9%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Median household income
$136,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
One-person households
8.6%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How K8B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | K8B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $136,000 | $85,788 | 58.5% above |
| Average household size | 2.8 people | 2.4 people | 15.2% above |
| Owner households | 96.9% | 66.5% | 30.4 percentage points above |
| One-person households | 8.6% | 29.4% | 20.8 percentage points below |
| Families with children | 54.3% | 34.0% | 20.3 percentage points above |
| Bachelor's degree or higher | 21.7% | 26.5% | 4.8 percentage points below |
| Immigrant population | 2.2% | 22.9% | 20.7 percentage points below |
| Worked from home | 27.9% | 23.8% | 4.1 percentage points above |
Local market context
Community activity around the audience
Use the demographic and business profile alongside your own local knowledge to understand the services, destinations, and campaign opportunities connected to K8B.
Education0
Health care0
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 310 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
241YouTube estimate · 63.1%
310Facebook estimate · 81.0%
193Instagram estimate · 50.4%
97TikTok estimate · 25.3%
Practical campaign implications
Turn the strongest K8B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 94.3%41.7 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 96.9%30.4 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Median household income: $136,00058.5% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other Pembroke postal regions
These regions share the Pembroke postal community and are ordered by population similarity to K8B.
K8B audience questions
Using this postal-region profile
How large is the audience in K8B?
K8B represents 490 residents and 175 households in Pembroke. The average household size is 2.8 people.
What demographic characteristics stand out in K8B?
Single-detached homes is 94.3%, 41.7 percentage points above the Canadian postal-region benchmark; Owner households is 96.9%, 30.4 percentage points above the Canadian postal-region benchmark; Median household income is $136,000, 58.5% above the Canadian postal-region benchmark.
How does K8B compare with another postal region?
K8A is one useful Pembroke postal-region comparison because its population is similar to K8B. It has 44.9% lower median income · 4.6 years older on average.
How can I find other regions that match the K8B audience?
To find regions with a profile similar to K8B, begin with home ownership near 96.9% and household income near $136,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in K8B?
Import postal codes to measure customer concentration in K8B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.