Median household income
$154,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Ontario postal region
L1M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Whitby.
AudienceScoutL1M · WhitbyLoading the L1M boundary…
Selected postal region
Market profile
A market of 22,542 people
Size the opportunity, understand its household composition, and identify the local patterns that make L1M different from the typical Canadian postal region.
Population22,542
Households6,900
Median income$154,000
Average age35.9
L1M market summary
What distinguishes this postal-region audience
L1M represents 22,542 residents and 6,900 households in Whitby. Its average household contains 3.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $154,000, or 79.5% above the benchmark. Single-detached homes is 86.2%, 33.6 percentage points above the benchmark.
For campaign planning, these patterns give L1M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Whitby.
Audience matching
Find more regions that resemble L1M
To find regions with a profile similar to L1M, begin with household income near $154,000 and families with children near 61.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L1M and the Canadian postal-region benchmark.
Single-detached homes
86.2%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Families with children
61.4%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Owner households
93.6%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How L1M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L1M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $154,000 | $85,788 | 79.5% above |
| Average household size | 3.3 people | 2.4 people | 35.8% above |
| Owner households | 93.6% | 66.5% | 27.1 percentage points above |
| One-person households | 10.6% | 29.4% | 18.8 percentage points below |
| Families with children | 61.4% | 34.0% | 27.4 percentage points above |
| Bachelor's degree or higher | 32.8% | 26.5% | 6.3 percentage points above |
| Immigrant population | 16.1% | 22.9% | 6.8 percentage points below |
| Worked from home | 38.3% | 23.8% | 14.5 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 17 local facility records with L1M. Education is the largest represented category with 11 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care0
Culture and art1
Recreation5
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,446 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,832YouTube estimate · 66.0%
13,446Facebook estimate · 82.0%
8,761Instagram estimate · 53.4%
4,545TikTok estimate · 27.7%
Practical campaign implications
Turn the strongest L1M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $154,00079.5% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Single-detached homes: 86.2%33.6 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Families with children: 61.4%27.4 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare other Whitby postal regions
These regions share the Whitby postal community and are ordered by population similarity to L1M.
L1M audience questions
Using this postal-region profile
How large is the audience in L1M?
L1M represents 22,542 residents and 6,900 households in Whitby. The average household size is 3.3 people.
What demographic characteristics stand out in L1M?
Median household income is $154,000, 79.5% above the Canadian postal-region benchmark; Single-detached homes is 86.2%, 33.6 percentage points above the Canadian postal-region benchmark; Families with children is 61.4%, 27.4 percentage points above the Canadian postal-region benchmark.
How does L1M compare with another postal region?
L1P is one useful Whitby postal-region comparison because its population is similar to L1M. It has 14.3% lower median income · 0.0 years older on average.
How can I find other regions that match the L1M audience?
To find regions with a profile similar to L1M, begin with household income near $154,000 and families with children near 61.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L1M?
Import postal codes to measure customer concentration in L1M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.