Median household income
$100,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Ontario postal region
L1N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Whitby.
AudienceScoutL1N · WhitbyLoading the L1N boundary…
Selected postal region
Market profile
A market of 49,649 people
Size the opportunity, understand its household composition, and identify the local patterns that make L1N different from the typical Canadian postal region.
Population49,649
Households19,115
Median income$100,000
Average age43.1
L1N market summary
What distinguishes this postal-region audience
L1N represents 49,649 residents and 19,115 households in Whitby. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $100,000, or 16.6% above the benchmark. Worked from home is 31.3%, 7.5 percentage points above the benchmark.
For campaign planning, these patterns give L1N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Whitby.
Audience matching
Find more regions that resemble L1N
To find regions with a profile similar to L1N, begin with household income near $100,000 and home ownership near 73.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L1N and the Canadian postal-region benchmark.
Worked from home
31.3%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Owner households
73.3%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Single-detached homes
58.5%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Detailed comparison
How L1N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L1N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $100,000 | $85,788 | 16.6% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 73.3% | 66.5% | 6.8 percentage points above |
| One-person households | 25.8% | 29.4% | 3.6 percentage points below |
| Families with children | 39.2% | 34.0% | 5.2 percentage points above |
| Bachelor's degree or higher | 26.1% | 26.5% | 0.4 percentage points below |
| Immigrant population | 26.5% | 22.9% | 3.6 percentage points above |
| Worked from home | 31.3% | 23.8% | 7.5 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 72 local facility records with L1N. Recreation is the largest represented category with 29 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education24
Health care15
Culture and art4
Recreation29
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 32,628 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
25,479YouTube estimate · 63.4%
32,628Facebook estimate · 81.2%
20,285Instagram estimate · 50.5%
10,037TikTok estimate · 25.0%
Practical campaign implications
Turn the strongest L1N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $100,00016.6% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Worked from home: 31.3%7.5 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
- Owner households: 73.3%6.8 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Whitby postal regions
These regions share the Whitby postal community and are ordered by population similarity to L1N.
L1N audience questions
Using this postal-region profile
How large is the audience in L1N?
L1N represents 49,649 residents and 19,115 households in Whitby. The average household size is 2.5 people.
What demographic characteristics stand out in L1N?
Median household income is $100,000, 16.6% above the Canadian postal-region benchmark; Worked from home is 31.3%, 7.5 percentage points above the Canadian postal-region benchmark; Owner households is 73.3%, 6.8 percentage points above the Canadian postal-region benchmark.
How does L1N compare with another postal region?
L1R is one useful Whitby postal-region comparison because its population is similar to L1N. It has 35.0% higher median income · 4.1 years younger on average.
How can I find other regions that match the L1N audience?
To find regions with a profile similar to L1N, begin with household income near $100,000 and home ownership near 73.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L1N?
Import postal codes to measure customer concentration in L1N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.