Immigrant population
33.5%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
L1S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Ajax.
AudienceScoutL1S · AjaxLoading the L1S boundary…
Selected postal region
Market profile
A market of 42,045 people
Size the opportunity, understand its household composition, and identify the local patterns that make L1S different from the typical Canadian postal region.
Population42,045
Households15,665
Median income$100,000
Average age42.0
L1S market summary
What distinguishes this postal-region audience
L1S represents 42,045 residents and 15,665 households in Ajax. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 33.5%, or 10.6 percentage points above the benchmark. Owner households is 74.9%, 8.4 percentage points above the benchmark.
For campaign planning, these patterns give L1S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Ajax.
Audience matching
Find more regions that resemble L1S
To find regions with a profile similar to L1S, begin with home ownership near 74.9% and household income near $100,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L1S and the Canadian postal-region benchmark.
Owner households
74.9%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Median household income
$100,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Families with children
41.2%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How L1S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L1S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $100,000 | $85,788 | 16.6% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 74.9% | 66.5% | 8.4 percentage points above |
| One-person households | 22.2% | 29.4% | 7.2 percentage points below |
| Families with children | 41.2% | 34.0% | 7.2 percentage points above |
| Bachelor's degree or higher | 24.5% | 26.5% | 2.0 percentage points below |
| Immigrant population | 33.5% | 22.9% | 10.6 percentage points above |
| Worked from home | 28.6% | 23.8% | 4.8 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 39 local facility records with L1S. Education is the largest represented category with 19 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education19
Health care4
Culture and art1
Recreation15
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 27,569 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
21,729YouTube estimate · 64.2%
27,569Facebook estimate · 81.4%
17,380Instagram estimate · 51.3%
8,724TikTok estimate · 25.8%
Practical campaign implications
Turn the strongest L1S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 33.5%10.6 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Owner households: 74.9%8.4 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Median household income: $100,00016.6% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other Ajax postal regions
These regions share the Ajax postal community and are ordered by population similarity to L1S.
L1S audience questions
Using this postal-region profile
How large is the audience in L1S?
L1S represents 42,045 residents and 15,665 households in Ajax. The average household size is 2.7 people.
What demographic characteristics stand out in L1S?
Immigrant population is 33.5%, 10.6 percentage points above the Canadian postal-region benchmark; Owner households is 74.9%, 8.4 percentage points above the Canadian postal-region benchmark; Median household income is $100,000, 16.6% above the Canadian postal-region benchmark.
How does L1S compare with another postal region?
L1Z is one useful Ajax postal-region comparison because its population is similar to L1S. It has 34.0% higher median income · 7.4 years younger on average.
How can I find other regions that match the L1S audience?
To find regions with a profile similar to L1S, begin with home ownership near 74.9% and household income near $100,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L1S?
Import postal codes to measure customer concentration in L1S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.