Median household income
$134,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Ontario postal region
L1Z demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Ajax.
AudienceScoutL1Z · AjaxLoading the L1Z boundary…
Selected postal region
Market profile
A market of 31,989 people
Size the opportunity, understand its household composition, and identify the local patterns that make L1Z different from the typical Canadian postal region.
Population31,989
Households8,840
Median income$134,000
Average age34.6
L1Z market summary
What distinguishes this postal-region audience
L1Z represents 31,989 residents and 8,840 households in Ajax. Its average household contains 3.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $134,000, or 56.2% above the benchmark. Families with children is 59.4%, 25.4 percentage points above the benchmark.
For campaign planning, these patterns give L1Z a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Ajax.
Audience matching
Find more regions that resemble L1Z
To find regions with a profile similar to L1Z, begin with household income near $134,000 and families with children near 59.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L1Z and the Canadian postal-region benchmark.
Families with children
59.4%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Owner households
90.9%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Average household size
3.6 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Detailed comparison
How L1Z compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L1Z | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $134,000 | $85,788 | 56.2% above |
| Average household size | 3.6 people | 2.4 people | 48.1% above |
| Owner households | 90.9% | 66.5% | 24.4 percentage points above |
| One-person households | 7.1% | 29.4% | 22.3 percentage points below |
| Families with children | 59.4% | 34.0% | 25.4 percentage points above |
| Bachelor's degree or higher | 35.2% | 26.5% | 8.7 percentage points above |
| Immigrant population | 46.5% | 22.9% | 23.6 percentage points above |
| Worked from home | 37.2% | 23.8% | 13.4 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 13 local facility records with L1Z. Education is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care0
Culture and art0
Recreation6
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 19,189 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,817YouTube estimate · 68.2%
19,189Facebook estimate · 82.7%
12,850Instagram estimate · 55.4%
6,726TikTok estimate · 29.0%
Practical campaign implications
Turn the strongest L1Z signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $134,00056.2% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Families with children: 59.4%25.4 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
- Owner households: 90.9%24.4 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Ajax postal regions
These regions share the Ajax postal community and are ordered by population similarity to L1Z.
L1Z audience questions
Using this postal-region profile
How large is the audience in L1Z?
L1Z represents 31,989 residents and 8,840 households in Ajax. The average household size is 3.6 people.
What demographic characteristics stand out in L1Z?
Median household income is $134,000, 56.2% above the Canadian postal-region benchmark; Families with children is 59.4%, 25.4 percentage points above the Canadian postal-region benchmark; Owner households is 90.9%, 24.4 percentage points above the Canadian postal-region benchmark.
How does L1Z compare with another postal region?
L1S is one useful Ajax postal-region comparison because its population is similar to L1Z. It has 25.4% lower median income · 7.4 years older on average.
How can I find other regions that match the L1Z audience?
To find regions with a profile similar to L1Z, begin with household income near $134,000 and families with children near 59.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L1Z?
Import postal codes to measure customer concentration in L1Z, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.