Owner households
81.1%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Ontario postal region
L1W demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Pickering.
AudienceScoutL1W · PickeringLoading the L1W boundary…
Selected postal region
Market profile
A market of 18,433 people
Size the opportunity, understand its household composition, and identify the local patterns that make L1W different from the typical Canadian postal region.
Population18,433
Households7,090
Median income$106,000
Average age42.8
L1W market summary
What distinguishes this postal-region audience
L1W represents 18,433 residents and 7,090 households in Pickering. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 81.1%, or 14.6 percentage points above the benchmark. Median household income is $106,000, 23.6% above the benchmark.
For campaign planning, these patterns give L1W a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Pickering.
Audience matching
Find more regions that resemble L1W
To find regions with a profile similar to L1W, begin with home ownership near 81.1% and household income near $106,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L1W and the Canadian postal-region benchmark.
Median household income
$106,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Worked from home
34.0%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
One-person households
24.3%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How L1W compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L1W | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $106,000 | $85,788 | 23.6% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 81.1% | 66.5% | 14.6 percentage points above |
| One-person households | 24.3% | 29.4% | 5.1 percentage points below |
| Families with children | 38.9% | 34.0% | 4.9 percentage points above |
| Bachelor's degree or higher | 27.1% | 26.5% | 0.6 percentage points above |
| Immigrant population | 27.2% | 22.9% | 4.3 percentage points above |
| Worked from home | 34.0% | 23.8% | 10.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 42 local facility records with L1W. Recreation is the largest represented category with 33 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care2
Culture and art0
Recreation33
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,264 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,636YouTube estimate · 63.9%
12,264Facebook estimate · 81.3%
7,692Instagram estimate · 51.0%
3,836TikTok estimate · 25.4%
Practical campaign implications
Turn the strongest L1W signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 81.1%14.6 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Median household income: $106,00023.6% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Worked from home: 34.0%10.2 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare other Pickering postal regions
These regions share the Pickering postal community and are ordered by population similarity to L1W.
L1W audience questions
Using this postal-region profile
How large is the audience in L1W?
L1W represents 18,433 residents and 7,090 households in Pickering. The average household size is 2.6 people.
What demographic characteristics stand out in L1W?
Owner households is 81.1%, 14.6 percentage points above the Canadian postal-region benchmark; Median household income is $106,000, 23.6% above the Canadian postal-region benchmark; Worked from home is 34.0%, 10.2 percentage points above the Canadian postal-region benchmark.
How does L1W compare with another postal region?
L1X is one useful Pickering postal-region comparison because its population is similar to L1W. It has 21.7% higher median income · 5.6 years younger on average.
How can I find other regions that match the L1W audience?
To find regions with a profile similar to L1W, begin with home ownership near 81.1% and household income near $106,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L1W?
Import postal codes to measure customer concentration in L1W, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.