Single-detached homes
90.6%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
L1Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Pickering.
AudienceScoutL1Y · PickeringLoading the L1Y boundary…
Selected postal region
Market profile
A market of 1,976 people
Size the opportunity, understand its household composition, and identify the local patterns that make L1Y different from the typical Canadian postal region.
Population1,976
Households695
Median income$133,000
Average age43.8
L1Y market summary
What distinguishes this postal-region audience
L1Y represents 1,976 residents and 695 households in Pickering. Its average household contains 2.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 90.6%, or 38.0 percentage points above the benchmark. Median household income is $133,000, 55.0% above the benchmark.
For campaign planning, these patterns give L1Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Pickering.
Audience matching
Find more regions that resemble L1Y
To find regions with a profile similar to L1Y, begin with household income near $133,000 and home ownership near 78.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L1Y and the Canadian postal-region benchmark.
Median household income
$133,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
One-person households
15.8%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Owner households
78.8%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How L1Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L1Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $133,000 | $85,788 | 55.0% above |
| Average household size | 2.8 people | 2.4 people | 15.2% above |
| Owner households | 78.8% | 66.5% | 12.3 percentage points above |
| One-person households | 15.8% | 29.4% | 13.6 percentage points below |
| Families with children | 43.9% | 34.0% | 9.9 percentage points above |
| Bachelor's degree or higher | 27.4% | 26.5% | 0.9 percentage points above |
| Immigrant population | 16.2% | 22.9% | 6.7 percentage points below |
| Worked from home | 31.3% | 23.8% | 7.5 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 14 local facility records with L1Y. Recreation is the largest represented category with 12 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education1
Health care0
Culture and art1
Recreation12
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 1,313 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
1,007YouTube estimate · 61.8%
1,313Facebook estimate · 80.6%
802Instagram estimate · 49.2%
400TikTok estimate · 24.5%
Practical campaign implications
Turn the strongest L1Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 90.6%38.0 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Median household income: $133,00055.0% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- One-person households: 15.8%13.6 percentage points below the Canadian benchmark
Give household decision-making, shared-use products, and multi-person value greater emphasis.
Related market context
Compare other Pickering postal regions
These regions share the Pickering postal community and are ordered by population similarity to L1Y.
L1Y audience questions
Using this postal-region profile
How large is the audience in L1Y?
L1Y represents 1,976 residents and 695 households in Pickering. The average household size is 2.8 people.
What demographic characteristics stand out in L1Y?
Single-detached homes is 90.6%, 38.0 percentage points above the Canadian postal-region benchmark; Median household income is $133,000, 55.0% above the Canadian postal-region benchmark; One-person households is 15.8%, 13.6 percentage points below the Canadian postal-region benchmark.
How does L1Y compare with another postal region?
L1W is one useful Pickering postal-region comparison because its population is similar to L1Y. It has 20.3% lower median income · 1.0 years younger on average.
How can I find other regions that match the L1Y audience?
To find regions with a profile similar to L1Y, begin with household income near $133,000 and home ownership near 78.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L1Y?
Import postal codes to measure customer concentration in L1Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.