Median household income
$129,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Ontario postal region
L3X demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Newmarket.
AudienceScoutL3X · NewmarketLoading the L3X boundary…
Selected postal region
Market profile
A market of 45,284 people
Size the opportunity, understand its household composition, and identify the local patterns that make L3X different from the typical Canadian postal region.
Population45,284
Households13,945
Median income$129,000
Average age37.8
L3X market summary
What distinguishes this postal-region audience
L3X represents 45,284 residents and 13,945 households in Newmarket. Its average household contains 3.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $129,000, or 50.4% above the benchmark. Families with children is 56.6%, 22.6 percentage points above the benchmark.
For campaign planning, these patterns give L3X a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Newmarket.
Audience matching
Find more regions that resemble L3X
To find regions with a profile similar to L3X, begin with household income near $129,000 and families with children near 56.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L3X and the Canadian postal-region benchmark.
Families with children
56.6%Test family-oriented services, household value, education, recreation, and parent-focused creative.
One-person households
10.5%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Owner households
84.6%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How L3X compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L3X | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $129,000 | $85,788 | 50.4% above |
| Average household size | 3.3 people | 2.4 people | 35.8% above |
| Owner households | 84.6% | 66.5% | 18.1 percentage points above |
| One-person households | 10.5% | 29.4% | 18.9 percentage points below |
| Families with children | 56.6% | 34.0% | 22.6 percentage points above |
| Bachelor's degree or higher | 36.9% | 26.5% | 10.4 percentage points above |
| Immigrant population | 39.7% | 22.9% | 16.8 percentage points above |
| Worked from home | 34.9% | 23.8% | 11.1 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 367 local facility records with L3X. Recreation is the largest represented category with 355 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education12
Health care0
Culture and art0
Recreation355
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 28,477 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
22,840YouTube estimate · 65.6%
28,477Facebook estimate · 81.8%
18,494Instagram estimate · 53.1%
9,644TikTok estimate · 27.7%
Practical campaign implications
Turn the strongest L3X signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $129,00050.4% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Families with children: 56.6%22.6 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
- One-person households: 10.5%18.9 percentage points below the Canadian benchmark
Give household decision-making, shared-use products, and multi-person value greater emphasis.
Related market context
Compare other Newmarket postal regions
These regions share the Newmarket postal community and are ordered by population similarity to L3X.
L3X audience questions
Using this postal-region profile
How large is the audience in L3X?
L3X represents 45,284 residents and 13,945 households in Newmarket. The average household size is 3.3 people.
What demographic characteristics stand out in L3X?
Median household income is $129,000, 50.4% above the Canadian postal-region benchmark; Families with children is 56.6%, 22.6 percentage points above the Canadian postal-region benchmark; One-person households is 10.5%, 18.9 percentage points below the Canadian postal-region benchmark.
How does L3X compare with another postal region?
L3Y is one useful Newmarket postal-region comparison because its population is similar to L3X. It has 27.9% lower median income · 6.6 years older on average.
How can I find other regions that match the L3X audience?
To find regions with a profile similar to L3X, begin with household income near $129,000 and families with children near 56.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L3X?
Import postal codes to measure customer concentration in L3X, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.