Worked from home
29.8%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Ontario postal region
L3Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Newmarket.
AudienceScoutL3Y · NewmarketLoading the L3Y boundary…
Selected postal region
Market profile
A market of 43,556 people
Size the opportunity, understand its household composition, and identify the local patterns that make L3Y different from the typical Canadian postal region.
Population43,556
Households16,705
Median income$93,000
Average age44.4
L3Y market summary
What distinguishes this postal-region audience
L3Y represents 43,556 residents and 16,705 households in Newmarket. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is work-from-home share: 29.8%, or 6.0 percentage points above the benchmark. Families with children is 38.9%, 4.9 percentage points above the benchmark.
For campaign planning, these patterns give L3Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Newmarket.
Audience matching
Find more regions that resemble L3Y
To find regions with a profile similar to L3Y, begin with families with children near 38.9% and household income near $93,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L3Y and the Canadian postal-region benchmark.
Families with children
38.9%Test family-oriented services, household value, education, recreation, and parent-focused creative.
One-person households
24.9%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Median household income
$93,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How L3Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L3Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $93,000 | $85,788 | 8.4% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 68.4% | 66.5% | 1.9 percentage points above |
| One-person households | 24.9% | 29.4% | 4.5 percentage points below |
| Families with children | 38.9% | 34.0% | 4.9 percentage points above |
| Bachelor's degree or higher | 27.7% | 26.5% | 1.2 percentage points above |
| Immigrant population | 26.6% | 22.9% | 3.7 percentage points above |
| Worked from home | 29.8% | 23.8% | 6.0 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 233 local facility records with L3Y. Recreation is the largest represented category with 187 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education24
Health care19
Culture and art3
Recreation187
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 29,235 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
22,691YouTube estimate · 62.8%
29,235Facebook estimate · 80.9%
18,075Instagram estimate · 50.0%
8,981TikTok estimate · 24.9%
Practical campaign implications
Turn the strongest L3Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Worked from home: 29.8%6.0 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
- Families with children: 38.9%4.9 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
- One-person households: 24.9%4.5 percentage points below the Canadian benchmark
Give household decision-making, shared-use products, and multi-person value greater emphasis.
Related market context
Compare other Newmarket postal regions
These regions share the Newmarket postal community and are ordered by population similarity to L3Y.
L3Y audience questions
Using this postal-region profile
How large is the audience in L3Y?
L3Y represents 43,556 residents and 16,705 households in Newmarket. The average household size is 2.5 people.
What demographic characteristics stand out in L3Y?
Worked from home is 29.8%, 6.0 percentage points above the Canadian postal-region benchmark; Families with children is 38.9%, 4.9 percentage points above the Canadian postal-region benchmark; One-person households is 24.9%, 4.5 percentage points below the Canadian postal-region benchmark.
How does L3Y compare with another postal region?
L3X is one useful Newmarket postal-region comparison because its population is similar to L3Y. It has 38.7% higher median income · 6.6 years younger on average.
How can I find other regions that match the L3Y audience?
To find regions with a profile similar to L3Y, begin with families with children near 38.9% and household income near $93,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L3Y?
Import postal codes to measure customer concentration in L3Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.