Immigrant population
53.7%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
L4E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Richmond Hill.
AudienceScoutL4E · Richmond HillLoading the L4E boundary…
Selected postal region
Market profile
A market of 54,606 people
Size the opportunity, understand its household composition, and identify the local patterns that make L4E different from the typical Canadian postal region.
Population54,606
Households16,620
Median income$127,000
Average age38.4
L4E market summary
What distinguishes this postal-region audience
L4E represents 54,606 residents and 16,620 households in Richmond Hill. Its average household contains 3.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 53.7%, or 30.8 percentage points above the benchmark. Median household income is $127,000, 48.0% above the benchmark.
For campaign planning, these patterns give L4E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Richmond Hill.
Audience matching
Find more regions that resemble L4E
To find regions with a profile similar to L4E, begin with household income near $127,000 and families with children near 57.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L4E and the Canadian postal-region benchmark.
Median household income
$127,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Families with children
57.7%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Owner households
87.2%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How L4E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L4E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $127,000 | $85,788 | 48.0% above |
| Average household size | 3.3 people | 2.4 people | 35.8% above |
| Owner households | 87.2% | 66.5% | 20.7 percentage points above |
| One-person households | 9.7% | 29.4% | 19.7 percentage points below |
| Families with children | 57.7% | 34.0% | 23.7 percentage points above |
| Bachelor's degree or higher | 45.0% | 26.5% | 18.5 percentage points above |
| Immigrant population | 53.7% | 22.9% | 30.8 percentage points above |
| Worked from home | 41.6% | 23.8% | 17.8 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 23 local facility records with L4E. Education is the largest represented category with 17 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education17
Health care2
Culture and art0
Recreation4
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 34,370 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
27,294YouTube estimate · 64.7%
34,370Facebook estimate · 81.5%
22,027Instagram estimate · 52.3%
11,385TikTok estimate · 27.0%
Practical campaign implications
Turn the strongest L4E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 53.7%30.8 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Median household income: $127,00048.0% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Families with children: 57.7%23.7 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare other Richmond Hill postal regions
These regions share the Richmond Hill postal community and are ordered by population similarity to L4E.
L4E audience questions
Using this postal-region profile
How large is the audience in L4E?
L4E represents 54,606 residents and 16,620 households in Richmond Hill. The average household size is 3.3 people.
What demographic characteristics stand out in L4E?
Immigrant population is 53.7%, 30.8 percentage points above the Canadian postal-region benchmark; Median household income is $127,000, 48.0% above the Canadian postal-region benchmark; Families with children is 57.7%, 23.7 percentage points above the Canadian postal-region benchmark.
How does L4E compare with another postal region?
L4S is one useful Richmond Hill postal-region comparison because its population is similar to L4E. It has 6.3% lower median income · 2.8 years older on average.
How can I find other regions that match the L4E audience?
To find regions with a profile similar to L4E, begin with household income near $127,000 and families with children near 57.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L4E?
Import postal codes to measure customer concentration in L4E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.