Immigrant population
62.4%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
L4S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Richmond Hill.
AudienceScoutL4S · Richmond HillLoading the L4S boundary…
Selected postal region
Market profile
A market of 36,688 people
Size the opportunity, understand its household composition, and identify the local patterns that make L4S different from the typical Canadian postal region.
Population36,688
Households11,210
Median income$119,000
Average age41.2
L4S market summary
What distinguishes this postal-region audience
L4S represents 36,688 residents and 11,210 households in Richmond Hill. Its average household contains 3.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 62.4%, or 39.5 percentage points above the benchmark. Families with children is 56.7%, 22.7 percentage points above the benchmark.
For campaign planning, these patterns give L4S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Richmond Hill.
Audience matching
Find more regions that resemble L4S
To find regions with a profile similar to L4S, begin with families with children near 56.7% and university education near 47.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L4S and the Canadian postal-region benchmark.
Families with children
56.7%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Bachelor's degree or higher
47.1%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
One-person households
9.4%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How L4S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L4S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $119,000 | $85,788 | 38.7% above |
| Average household size | 3.2 people | 2.4 people | 31.7% above |
| Owner households | 84.7% | 66.5% | 18.2 percentage points above |
| One-person households | 9.4% | 29.4% | 20.0 percentage points below |
| Families with children | 56.7% | 34.0% | 22.7 percentage points above |
| Bachelor's degree or higher | 47.1% | 26.5% | 20.6 percentage points above |
| Immigrant population | 62.4% | 22.9% | 39.5 percentage points above |
| Worked from home | 43.4% | 23.8% | 19.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 16 local facility records with L4S. Education is the largest represented category with 13 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care3
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 23,945 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
18,748YouTube estimate · 63.5%
23,945Facebook estimate · 81.1%
15,137Instagram estimate · 51.2%
7,871TikTok estimate · 26.6%
Practical campaign implications
Turn the strongest L4S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 62.4%39.5 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Families with children: 56.7%22.7 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
- Bachelor's degree or higher: 47.1%20.6 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Richmond Hill postal regions
These regions share the Richmond Hill postal community and are ordered by population similarity to L4S.
L4S audience questions
Using this postal-region profile
How large is the audience in L4S?
L4S represents 36,688 residents and 11,210 households in Richmond Hill. The average household size is 3.2 people.
What demographic characteristics stand out in L4S?
Immigrant population is 62.4%, 39.5 percentage points above the Canadian postal-region benchmark; Families with children is 56.7%, 22.7 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 47.1%, 20.6 percentage points above the Canadian postal-region benchmark.
How does L4S compare with another postal region?
L4B is one useful Richmond Hill postal-region comparison because its population is similar to L4S. It has 18.5% lower median income · 2.8 years older on average.
How can I find other regions that match the L4S audience?
To find regions with a profile similar to L4S, begin with families with children near 56.7% and university education near 47.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L4S?
Import postal codes to measure customer concentration in L4S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.