Immigrant population
51.2%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
L4J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Thornhill West.
AudienceScoutL4J · Thornhill WestLoading the L4J boundary…
Selected postal region
Market profile
A market of 75,120 people
Size the opportunity, understand its household composition, and identify the local patterns that make L4J different from the typical Canadian postal region.
Population75,120
Households26,250
Median income$115,000
Average age43.6
L4J market summary
What distinguishes this postal-region audience
L4J represents 75,120 residents and 26,250 households in Thornhill West. Its average household contains 2.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 51.2%, or 28.3 percentage points above the benchmark. Bachelor's degree or higher is 47.7%, 21.2 percentage points above the benchmark.
For campaign planning, these patterns give L4J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Thornhill West.
Audience matching
Find more regions that resemble L4J
To find regions with a profile similar to L4J, begin with university education near 47.7% and home ownership near 85.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L4J and the Canadian postal-region benchmark.
Bachelor's degree or higher
47.7%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Owner households
85.3%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Worked from home
42.4%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How L4J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L4J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $115,000 | $85,788 | 34.1% above |
| Average household size | 2.8 people | 2.4 people | 15.2% above |
| Owner households | 85.3% | 66.5% | 18.8 percentage points above |
| One-person households | 18.9% | 29.4% | 10.5 percentage points below |
| Families with children | 45.4% | 34.0% | 11.4 percentage points above |
| Bachelor's degree or higher | 47.7% | 26.5% | 21.2 percentage points above |
| Immigrant population | 51.2% | 22.9% | 28.3 percentage points above |
| Worked from home | 42.4% | 23.8% | 18.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 59 local facility records with L4J. Education is the largest represented category with 43 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education43
Health care5
Culture and art0
Recreation11
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 49,381 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
38,190YouTube estimate · 62.5%
49,381Facebook estimate · 80.8%
30,557Instagram estimate · 50.0%
15,446TikTok estimate · 25.3%
Practical campaign implications
Turn the strongest L4J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 51.2%28.3 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Bachelor's degree or higher: 47.7%21.2 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Owner households: 85.3%18.8 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Thornhill West with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
L4J audience questions
Using this postal-region profile
How large is the audience in L4J?
L4J represents 75,120 residents and 26,250 households in Thornhill West. The average household size is 2.8 people.
What demographic characteristics stand out in L4J?
Immigrant population is 51.2%, 28.3 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 47.7%, 21.2 percentage points above the Canadian postal-region benchmark; Owner households is 85.3%, 18.8 percentage points above the Canadian postal-region benchmark.
How does L4J compare with another postal region?
L4C is one useful Ontario market comparison because its population is similar to L4J. It has 25.2% lower median income · 0.9 years older on average.
How can I find other regions that match the L4J audience?
To find regions with a profile similar to L4J, begin with university education near 47.7% and home ownership near 85.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L4J?
Import postal codes to measure customer concentration in L4J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.