Average household size
4.3 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Ontario postal region
L6P demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Brampton.
AudienceScoutL6P · BramptonLoading the L6P boundary…
Selected postal region
Market profile
A market of 91,155 people
Size the opportunity, understand its household composition, and identify the local patterns that make L6P different from the typical Canadian postal region.
Population91,155
Households20,995
Median income$134,000
Average age37.3
L6P market summary
What distinguishes this postal-region audience
L6P represents 91,155 residents and 20,995 households in Brampton. Its average household contains 4.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household size: 4.3 people, or 77.0% above the benchmark. Immigrant population is 57.5%, 34.6 percentage points above the benchmark.
For campaign planning, these patterns give L6P a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Brampton.
Audience matching
Find more regions that resemble L6P
To find regions with a profile similar to L6P, begin with household income near $134,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L6P and the Canadian postal-region benchmark.
Immigrant population
57.5%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Median household income
$134,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
One-person households
5.0%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How L6P compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L6P | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $134,000 | $85,788 | 56.2% above |
| Average household size | 4.3 people | 2.4 people | 77.0% above |
| Owner households | 89.1% | 66.5% | 22.6 percentage points above |
| One-person households | 5.0% | 29.4% | 24.4 percentage points below |
| Families with children | 46.8% | 34.0% | 12.8 percentage points above |
| Bachelor's degree or higher | 31.1% | 26.5% | 4.6 percentage points above |
| Immigrant population | 57.5% | 22.9% | 34.6 percentage points above |
| Worked from home | 21.2% | 23.8% | 2.6 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 1,534 local facility records with L6P. Recreation is the largest represented category with 1,502 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education28
Health care2
Culture and art2
Recreation1,502
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 58,083 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
47,578YouTube estimate · 67.4%
58,083Facebook estimate · 82.3%
39,144Instagram estimate · 55.5%
21,403TikTok estimate · 30.3%
Practical campaign implications
Turn the strongest L6P signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Average household size: 4.3 people77.0% above the Canadian benchmark
Consider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
- Immigrant population: 57.5%34.6 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Median household income: $134,00056.2% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other Brampton postal regions
These regions share the Brampton postal community and are ordered by population similarity to L6P.
L6P audience questions
Using this postal-region profile
How large is the audience in L6P?
L6P represents 91,155 residents and 20,995 households in Brampton. The average household size is 4.3 people.
What demographic characteristics stand out in L6P?
Average household size is 4.3 people, 77.0% above the Canadian postal-region benchmark; Immigrant population is 57.5%, 34.6 percentage points above the Canadian postal-region benchmark; Median household income is $134,000, 56.2% above the Canadian postal-region benchmark.
How does L6P compare with another postal region?
L6R is one useful Brampton postal-region comparison because its population is similar to L6P. It has 13.4% lower median income · 0.4 years younger on average.
How can I find other regions that match the L6P audience?
To find regions with a profile similar to L6P, begin with household income near $134,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L6P?
Import postal codes to measure customer concentration in L6P, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.