Immigrant population
53.9%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
L6Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Brampton.
AudienceScoutL6Y · BramptonLoading the L6Y boundary…
Selected postal region
Market profile
A market of 97,601 people
Size the opportunity, understand its household composition, and identify the local patterns that make L6Y different from the typical Canadian postal region.
Population97,601
Households27,590
Median income$106,000
Average age38.0
L6Y market summary
What distinguishes this postal-region audience
L6Y represents 97,601 residents and 27,590 households in Brampton. Its average household contains 3.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 53.9%, or 31.0 percentage points above the benchmark. Average household size is 3.5 people, 44.0% above the benchmark.
For campaign planning, these patterns give L6Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Brampton.
Audience matching
Find more regions that resemble L6Y
To find regions with a profile similar to L6Y, begin with household income near $106,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L6Y and the Canadian postal-region benchmark.
Average household size
3.5 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
One-person households
14.2%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Median household income
$106,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How L6Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L6Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $106,000 | $85,788 | 23.6% above |
| Average household size | 3.5 people | 2.4 people | 44.0% above |
| Owner households | 70.1% | 66.5% | 3.6 percentage points above |
| One-person households | 14.2% | 29.4% | 15.2 percentage points below |
| Families with children | 42.6% | 34.0% | 8.6 percentage points above |
| Bachelor's degree or higher | 34.6% | 26.5% | 8.1 percentage points above |
| Immigrant population | 53.9% | 22.9% | 31.0 percentage points above |
| Worked from home | 23.7% | 23.8% | 0.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 1,905 local facility records with L6Y. Recreation is the largest represented category with 1,858 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education30
Health care9
Culture and art8
Recreation1,858
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 63,353 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
52,200YouTube estimate · 68.0%
63,353Facebook estimate · 82.5%
43,100Instagram estimate · 56.1%
23,802TikTok estimate · 31.0%
Practical campaign implications
Turn the strongest L6Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 53.9%31.0 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Average household size: 3.5 people44.0% above the Canadian benchmark
Consider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
- One-person households: 14.2%15.2 percentage points below the Canadian benchmark
Give household decision-making, shared-use products, and multi-person value greater emphasis.
Related market context
Compare other Brampton postal regions
These regions share the Brampton postal community and are ordered by population similarity to L6Y.
L6Y audience questions
Using this postal-region profile
How large is the audience in L6Y?
L6Y represents 97,601 residents and 27,590 households in Brampton. The average household size is 3.5 people.
What demographic characteristics stand out in L6Y?
Immigrant population is 53.9%, 31.0 percentage points above the Canadian postal-region benchmark; Average household size is 3.5 people, 44.0% above the Canadian postal-region benchmark; One-person households is 14.2%, 15.2 percentage points below the Canadian postal-region benchmark.
How does L6Y compare with another postal region?
L6R is one useful Brampton postal-region comparison because its population is similar to L6Y. It has 9.4% higher median income · 1.1 years younger on average.
How can I find other regions that match the L6Y audience?
To find regions with a profile similar to L6Y, begin with household income near $106,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L6Y?
Import postal codes to measure customer concentration in L6Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.