Owner households
31.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Ontario postal region
L8R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Hamilton.
AudienceScoutL8R · HamiltonLoading the L8R boundary…
Selected postal region
Market profile
A market of 11,651 people
Size the opportunity, understand its household composition, and identify the local patterns that make L8R different from the typical Canadian postal region.
Population11,651
Households5,600
Median income$53,600
Average age41.7
L8R market summary
What distinguishes this postal-region audience
L8R represents 11,651 residents and 5,600 households in Hamilton. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 31.9%, or 34.6 percentage points below the benchmark. Single-detached homes is 19.0%, 33.6 percentage points below the benchmark.
For campaign planning, these patterns give L8R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Hamilton.
Audience matching
Find more regions that resemble L8R
To find regions with a profile similar to L8R, begin with home ownership near 31.9% and household income near $53,600. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L8R and the Canadian postal-region benchmark.
Single-detached homes
19.0%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Median household income
$53,600Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
One-person households
47.0%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How L8R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L8R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $53,600 | $85,788 | 37.5% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 31.9% | 66.5% | 34.6 percentage points below |
| One-person households | 47.0% | 29.4% | 17.6 percentage points above |
| Families with children | 22.4% | 34.0% | 11.6 percentage points below |
| Bachelor's degree or higher | 24.7% | 26.5% | 1.8 percentage points below |
| Immigrant population | 33.7% | 22.9% | 10.8 percentage points above |
| Worked from home | 25.8% | 23.8% | 2.0 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 348 local facility records with L8R. Recreation is the largest represented category with 319 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care7
Culture and art16
Recreation319
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,898 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,386YouTube estimate · 66.4%
7,898Facebook estimate · 82.1%
5,180Instagram estimate · 53.8%
2,710TikTok estimate · 28.2%
Practical campaign implications
Turn the strongest L8R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 31.9%34.6 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Single-detached homes: 19.0%33.6 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Median household income: $53,60037.5% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other Hamilton postal regions
These regions share the Hamilton postal community and are ordered by population similarity to L8R.
L8R audience questions
Using this postal-region profile
How large is the audience in L8R?
L8R represents 11,651 residents and 5,600 households in Hamilton. The average household size is 2.0 people.
What demographic characteristics stand out in L8R?
Owner households is 31.9%, 34.6 percentage points below the Canadian postal-region benchmark; Single-detached homes is 19.0%, 33.6 percentage points below the Canadian postal-region benchmark; Median household income is $53,600, 37.5% below the Canadian postal-region benchmark.
How does L8R compare with another postal region?
L8M is one useful Hamilton postal-region comparison because its population is similar to L8R. It has 14.2% higher median income · 1.3 years younger on average.
How can I find other regions that match the L8R audience?
To find regions with a profile similar to L8R, begin with home ownership near 31.9% and household income near $53,600. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L8R?
Import postal codes to measure customer concentration in L8R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.