Population age 65+
28.9%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Ontario postal region
L8G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Hamilton.
AudienceScoutL8G · HamiltonLoading the L8G boundary…
Selected postal region
Market profile
A market of 21,805 people
Size the opportunity, understand its household composition, and identify the local patterns that make L8G different from the typical Canadian postal region.
Population21,805
Households9,315
Median income$77,000
Average age47.8
L8G market summary
What distinguishes this postal-region audience
L8G represents 21,805 residents and 9,315 households in Hamilton. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is age 65+ share: 28.9%, or 9.9 percentage points above the benchmark. Bachelor's degree or higher is 17.3%, 9.2 percentage points below the benchmark.
For campaign planning, these patterns give L8G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Hamilton.
Audience matching
Find more regions that resemble L8G
To find regions with a profile similar to L8G, begin with age 65+ share near 28.9% and university education near 17.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L8G and the Canadian postal-region benchmark.
Bachelor's degree or higher
17.3%Use direct, practical language that demonstrates the everyday value of the offer.
Immigrant population
28.6%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Median household income
$77,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How L8G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L8G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $77,000 | $85,788 | 10.2% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 65.9% | 66.5% | 0.6 percentage points below |
| One-person households | 32.9% | 29.4% | 3.5 percentage points above |
| Families with children | 32.7% | 34.0% | 1.3 percentage points below |
| Bachelor's degree or higher | 17.3% | 26.5% | 9.2 percentage points below |
| Immigrant population | 28.6% | 22.9% | 5.7 percentage points above |
| Worked from home | 22.1% | 23.8% | 1.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 179 local facility records with L8G. Recreation is the largest represented category with 157 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care7
Culture and art4
Recreation157
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 14,754 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,167YouTube estimate · 60.8%
14,754Facebook estimate · 80.3%
8,809Instagram estimate · 47.9%
4,256TikTok estimate · 23.2%
Practical campaign implications
Turn the strongest L8G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Population age 65+: 28.9%9.9 percentage points above the Canadian benchmark
Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
- Bachelor's degree or higher: 17.3%9.2 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Immigrant population: 28.6%5.7 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Related market context
Compare other Hamilton postal regions
These regions share the Hamilton postal community and are ordered by population similarity to L8G.
L8G audience questions
Using this postal-region profile
How large is the audience in L8G?
L8G represents 21,805 residents and 9,315 households in Hamilton. The average household size is 2.3 people.
What demographic characteristics stand out in L8G?
Population age 65+ is 28.9%, 9.9 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 17.3%, 9.2 percentage points below the Canadian postal-region benchmark; Immigrant population is 28.6%, 5.7 percentage points above the Canadian postal-region benchmark.
How does L8G compare with another postal region?
L8V is one useful Hamilton postal-region comparison because its population is similar to L8G. It has 11.0% lower median income · 2.8 years younger on average.
How can I find other regions that match the L8G audience?
To find regions with a profile similar to L8G, begin with age 65+ share near 28.9% and university education near 17.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L8G?
Import postal codes to measure customer concentration in L8G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.