Single-detached homes
9.4%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
M3L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Downsview.
AudienceScoutM3L · DownsviewLoading the M3L boundary…
Selected postal region
Market profile
A market of 19,263 people
Size the opportunity, understand its household composition, and identify the local patterns that make M3L different from the typical Canadian postal region.
Population19,263
Households6,395
Median income$77,500
Average age40.8
M3L market summary
What distinguishes this postal-region audience
M3L represents 19,263 residents and 6,395 households in Downsview. Its average household contains 3.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 9.4%, or 43.2 percentage points below the benchmark. Immigrant population is 55.1%, 32.2 percentage points above the benchmark.
For campaign planning, these patterns give M3L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Downsview.
Audience matching
Find more regions that resemble M3L
To find regions with a profile similar to M3L, begin with university education near 14.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M3L and the Canadian postal-region benchmark.
Immigrant population
55.1%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Average household size
3.0 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Bachelor's degree or higher
14.8%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How M3L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M3L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $77,500 | $85,788 | 9.7% below |
| Average household size | 3.0 people | 2.4 people | 23.5% above |
| Owner households | 59.3% | 66.5% | 7.2 percentage points below |
| One-person households | 22.0% | 29.4% | 7.4 percentage points below |
| Families with children | 41.3% | 34.0% | 7.3 percentage points above |
| Bachelor's degree or higher | 14.8% | 26.5% | 11.7 percentage points below |
| Immigrant population | 55.1% | 22.9% | 32.2 percentage points above |
| Worked from home | 12.8% | 23.8% | 11.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 36 local facility records with M3L. Recreation is the largest represented category with 28 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care0
Culture and art2
Recreation28
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,489 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,968YouTube estimate · 65.2%
12,489Facebook estimate · 81.7%
8,072Instagram estimate · 52.8%
4,215TikTok estimate · 27.6%
Practical campaign implications
Turn the strongest M3L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 9.4%43.2 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 55.1%32.2 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Average household size: 3.0 people23.5% above the Canadian benchmark
Consider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Related market context
Compare other Downsview postal regions
These regions share the Downsview postal community and are ordered by population similarity to M3L.
M3L audience questions
Using this postal-region profile
How large is the audience in M3L?
M3L represents 19,263 residents and 6,395 households in Downsview. The average household size is 3.0 people.
What demographic characteristics stand out in M3L?
Single-detached homes is 9.4%, 43.2 percentage points below the Canadian postal-region benchmark; Immigrant population is 55.1%, 32.2 percentage points above the Canadian postal-region benchmark; Average household size is 3.0 people, 23.5% above the Canadian postal-region benchmark.
How does M3L compare with another postal region?
M3M is one useful Downsview postal-region comparison because its population is similar to M3L. It has 4.5% lower median income · 0.6 years older on average.
How can I find other regions that match the M3L audience?
To find regions with a profile similar to M3L, begin with university education near 14.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M3L?
Import postal codes to measure customer concentration in M3L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.