Immigrant population
55.5%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
M3M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Downsview.
AudienceScoutM3M · DownsviewLoading the M3M boundary…
Selected postal region
Market profile
A market of 24,906 people
Size the opportunity, understand its household composition, and identify the local patterns that make M3M different from the typical Canadian postal region.
Population24,906
Households9,520
Median income$74,000
Average age41.4
M3M market summary
What distinguishes this postal-region audience
M3M represents 24,906 residents and 9,520 households in Downsview. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 55.5%, or 32.6 percentage points above the benchmark. Single-detached homes is 27.1%, 25.5 percentage points below the benchmark.
For campaign planning, these patterns give M3M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Downsview.
Audience matching
Find more regions that resemble M3M
To find regions with a profile similar to M3M, begin with home ownership near 42.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M3M and the Canadian postal-region benchmark.
Single-detached homes
27.1%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Owner households
42.7%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Worked from home
15.0%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How M3M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M3M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $74,000 | $85,788 | 13.7% below |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 42.7% | 66.5% | 23.8 percentage points below |
| One-person households | 27.9% | 29.4% | 1.5 percentage points below |
| Families with children | 39.0% | 34.0% | 5.0 percentage points above |
| Bachelor's degree or higher | 18.8% | 26.5% | 7.7 percentage points below |
| Immigrant population | 55.5% | 22.9% | 32.6 percentage points above |
| Worked from home | 15.0% | 23.8% | 8.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 51 local facility records with M3M. Recreation is the largest represented category with 38 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care2
Culture and art1
Recreation38
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,434 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,078YouTube estimate · 65.0%
16,434Facebook estimate · 81.6%
10,537Instagram estimate · 52.3%
5,412TikTok estimate · 26.9%
Practical campaign implications
Turn the strongest M3M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 55.5%32.6 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 27.1%25.5 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 42.7%23.8 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other Downsview postal regions
These regions share the Downsview postal community and are ordered by population similarity to M3M.
M3M audience questions
Using this postal-region profile
How large is the audience in M3M?
M3M represents 24,906 residents and 9,520 households in Downsview. The average household size is 2.6 people.
What demographic characteristics stand out in M3M?
Immigrant population is 55.5%, 32.6 percentage points above the Canadian postal-region benchmark; Single-detached homes is 27.1%, 25.5 percentage points below the Canadian postal-region benchmark; Owner households is 42.7%, 23.8 percentage points below the Canadian postal-region benchmark.
How does M3M compare with another postal region?
M3L is one useful Downsview postal-region comparison because its population is similar to M3M. It has 4.7% higher median income · 0.6 years younger on average.
How can I find other regions that match the M3M audience?
To find regions with a profile similar to M3M, begin with home ownership near 42.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M3M?
Import postal codes to measure customer concentration in M3M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.