Single-detached homes
0.1%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
M4Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Toronto.
AudienceScoutM4Y · TorontoLoading the M4Y boundary…
Selected postal region
Market profile
A market of 36,319 people
Size the opportunity, understand its household composition, and identify the local patterns that make M4Y different from the typical Canadian postal region.
Population36,319
Households22,730
Median income$62,400
Average age38.6
M4Y market summary
What distinguishes this postal-region audience
M4Y represents 36,319 residents and 22,730 households in Toronto. Its average household contains 1.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 0.1%, or 52.5 percentage points below the benchmark. Owner households is 28.5%, 38.0 percentage points below the benchmark.
For campaign planning, these patterns give M4Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Toronto.
Audience matching
Find more regions that resemble M4Y
To find regions with a profile similar to M4Y, begin with home ownership near 28.5% and university education near 61.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M4Y and the Canadian postal-region benchmark.
Owner households
28.5%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Bachelor's degree or higher
61.8%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Worked from home
56.4%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How M4Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M4Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $62,400 | $85,788 | 27.3% below |
| Average household size | 1.5 people | 2.4 people | 38.3% below |
| Owner households | 28.5% | 66.5% | 38.0 percentage points below |
| One-person households | 58.9% | 29.4% | 29.5 percentage points above |
| Families with children | 8.2% | 34.0% | 25.8 percentage points below |
| Bachelor's degree or higher | 61.8% | 26.5% | 35.3 percentage points above |
| Immigrant population | 39.1% | 22.9% | 16.2 percentage points above |
| Worked from home | 56.4% | 23.8% | 32.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 45 local facility records with M4Y. Recreation is the largest represented category with 15 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education12
Health care7
Culture and art11
Recreation15
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 26,985 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
23,253YouTube estimate · 72.3%
26,985Facebook estimate · 83.9%
19,518Instagram estimate · 60.7%
11,222TikTok estimate · 34.9%
Practical campaign implications
Turn the strongest M4Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 0.1%52.5 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 28.5%38.0 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Bachelor's degree or higher: 61.8%35.3 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Toronto postal regions
These regions share the Toronto postal community and are ordered by population similarity to M4Y.
M4Y audience questions
Using this postal-region profile
How large is the audience in M4Y?
M4Y represents 36,319 residents and 22,730 households in Toronto. The average household size is 1.5 people.
What demographic characteristics stand out in M4Y?
Single-detached homes is 0.1%, 52.5 percentage points below the Canadian postal-region benchmark; Owner households is 28.5%, 38.0 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 61.8%, 35.3 percentage points above the Canadian postal-region benchmark.
How does M4Y compare with another postal region?
M4J is one useful Toronto postal-region comparison because its population is similar to M4Y. It has 49.0% higher median income · 2.9 years older on average.
How can I find other regions that match the M4Y audience?
To find regions with a profile similar to M4Y, begin with home ownership near 28.5% and university education near 61.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M4Y?
Import postal codes to measure customer concentration in M4Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.