Worked from home
53.2%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Ontario postal region
M6S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Toronto.
AudienceScoutM6S · TorontoLoading the M6S boundary…
Selected postal region
Market profile
A market of 34,029 people
Size the opportunity, understand its household composition, and identify the local patterns that make M6S different from the typical Canadian postal region.
Population34,029
Households14,515
Median income$108,000
Average age41.2
M6S market summary
What distinguishes this postal-region audience
M6S represents 34,029 residents and 14,515 households in Toronto. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is work-from-home share: 53.2%, or 29.4 percentage points above the benchmark. Bachelor's degree or higher is 54.1%, 27.6 percentage points above the benchmark.
For campaign planning, these patterns give M6S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Toronto.
Audience matching
Find more regions that resemble M6S
To find regions with a profile similar to M6S, begin with university education near 54.1% and household income near $108,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M6S and the Canadian postal-region benchmark.
Bachelor's degree or higher
54.1%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Single-detached homes
36.2%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Median household income
$108,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How M6S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M6S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $108,000 | $85,788 | 25.9% above |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 67.5% | 66.5% | 1.0 percentage points above |
| One-person households | 32.0% | 29.4% | 2.6 percentage points above |
| Families with children | 38.2% | 34.0% | 4.2 percentage points above |
| Bachelor's degree or higher | 54.1% | 26.5% | 27.6 percentage points above |
| Immigrant population | 28.4% | 22.9% | 5.5 percentage points above |
| Worked from home | 53.2% | 23.8% | 29.4 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 208 local facility records with M6S. Recreation is the largest represented category with 184 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education15
Health care2
Culture and art7
Recreation184
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 22,182 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
17,530YouTube estimate · 64.5%
22,182Facebook estimate · 81.6%
13,914Instagram estimate · 51.2%
6,782TikTok estimate · 24.9%
Practical campaign implications
Turn the strongest M6S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Worked from home: 53.2%29.4 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
- Bachelor's degree or higher: 54.1%27.6 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Single-detached homes: 36.2%16.4 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Related market context
Compare other Toronto postal regions
These regions share the Toronto postal community and are ordered by population similarity to M6S.
M6S audience questions
Using this postal-region profile
How large is the audience in M6S?
M6S represents 34,029 residents and 14,515 households in Toronto. The average household size is 2.3 people.
What demographic characteristics stand out in M6S?
Worked from home is 53.2%, 29.4 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 54.1%, 27.6 percentage points above the Canadian postal-region benchmark; Single-detached homes is 36.2%, 16.4 percentage points below the Canadian postal-region benchmark.
How does M6S compare with another postal region?
M4J is one useful Toronto postal-region comparison because its population is similar to M6S. It has 13.9% lower median income · 0.3 years older on average.
How can I find other regions that match the M6S audience?
To find regions with a profile similar to M6S, begin with university education near 54.1% and household income near $108,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M6S?
Import postal codes to measure customer concentration in M6S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.