Single-detached homes
16.2%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
M6R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Toronto.
AudienceScoutM6R · TorontoLoading the M6R boundary…
Selected postal region
Market profile
A market of 19,349 people
Size the opportunity, understand its household composition, and identify the local patterns that make M6R different from the typical Canadian postal region.
Population19,349
Households8,480
Median income$104,000
Average age39.9
M6R market summary
What distinguishes this postal-region audience
M6R represents 19,349 residents and 8,480 households in Toronto. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 16.2%, or 36.4 percentage points below the benchmark. Worked from home is 55.6%, 31.8 percentage points above the benchmark.
For campaign planning, these patterns give M6R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Toronto.
Audience matching
Find more regions that resemble M6R
To find regions with a profile similar to M6R, begin with university education near 56.7% and home ownership near 51.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M6R and the Canadian postal-region benchmark.
Worked from home
55.6%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Bachelor's degree or higher
56.7%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Owner households
51.0%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How M6R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M6R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $104,000 | $85,788 | 21.2% above |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 51.0% | 66.5% | 15.5 percentage points below |
| One-person households | 34.9% | 29.4% | 5.5 percentage points above |
| Families with children | 31.7% | 34.0% | 2.3 percentage points below |
| Bachelor's degree or higher | 56.7% | 26.5% | 30.2 percentage points above |
| Immigrant population | 21.6% | 22.9% | 1.3 percentage points below |
| Worked from home | 55.6% | 23.8% | 31.8 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 47 local facility records with M6R. Recreation is the largest represented category with 27 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care7
Culture and art5
Recreation27
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,989 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,531YouTube estimate · 66.8%
12,989Facebook estimate · 82.4%
8,413Instagram estimate · 53.3%
4,168TikTok estimate · 26.4%
Practical campaign implications
Turn the strongest M6R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 16.2%36.4 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Worked from home: 55.6%31.8 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
- Bachelor's degree or higher: 56.7%30.2 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Toronto postal regions
These regions share the Toronto postal community and are ordered by population similarity to M6R.
M6R audience questions
Using this postal-region profile
How large is the audience in M6R?
M6R represents 19,349 residents and 8,480 households in Toronto. The average household size is 2.2 people.
What demographic characteristics stand out in M6R?
Single-detached homes is 16.2%, 36.4 percentage points below the Canadian postal-region benchmark; Worked from home is 55.6%, 31.8 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 56.7%, 30.2 percentage points above the Canadian postal-region benchmark.
How does M6R compare with another postal region?
M4V is one useful Toronto postal-region comparison because its population is similar to M6R. It has 4.8% lower median income · 6.4 years older on average.
How can I find other regions that match the M6R audience?
To find regions with a profile similar to M6R, begin with university education near 56.7% and home ownership near 51.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M6R?
Import postal codes to measure customer concentration in M6R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.