Single-detached homes
85.0%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
N0B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Wellington.
AudienceScoutN0B · WellingtonLoading the N0B boundary…
Selected postal region
Market profile
A market of 86,919 people
Size the opportunity, understand its household composition, and identify the local patterns that make N0B different from the typical Canadian postal region.
Population86,919
Households30,135
Median income$120,000
Average age41.3
N0B market summary
What distinguishes this postal-region audience
N0B represents 86,919 residents and 30,135 households in Wellington. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 85.0%, or 32.4 percentage points above the benchmark. Owner households is 87.9%, 21.4 percentage points above the benchmark.
For campaign planning, these patterns give N0B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Wellington.
Audience matching
Find more regions that resemble N0B
To find regions with a profile similar to N0B, begin with home ownership near 87.9% and household income near $120,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between N0B and the Canadian postal-region benchmark.
Owner households
87.9%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Median household income
$120,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
One-person households
16.6%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How N0B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | N0B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $120,000 | $85,788 | 39.9% above |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 87.9% | 66.5% | 21.4 percentage points above |
| One-person households | 16.6% | 29.4% | 12.8 percentage points below |
| Families with children | 41.9% | 34.0% | 7.9 percentage points above |
| Bachelor's degree or higher | 23.2% | 26.5% | 3.3 percentage points below |
| Immigrant population | 12.0% | 22.9% | 10.9 percentage points below |
| Worked from home | 30.7% | 23.8% | 6.9 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 752 local facility records with N0B. Recreation is the largest represented category with 660 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education56
Health care15
Culture and art21
Recreation660
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 54,862 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
42,687YouTube estimate · 63.0%
54,862Facebook estimate · 81.0%
34,116Instagram estimate · 50.4%
17,142TikTok estimate · 25.3%
Practical campaign implications
Turn the strongest N0B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 85.0%32.4 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 87.9%21.4 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Median household income: $120,00039.9% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Wellington with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
N0B audience questions
Using this postal-region profile
How large is the audience in N0B?
N0B represents 86,919 residents and 30,135 households in Wellington. The average household size is 2.9 people.
What demographic characteristics stand out in N0B?
Single-detached homes is 85.0%, 32.4 percentage points above the Canadian postal-region benchmark; Owner households is 87.9%, 21.4 percentage points above the Canadian postal-region benchmark; Median household income is $120,000, 39.9% above the Canadian postal-region benchmark.
How does N0B compare with another postal region?
N0G is one useful Ontario market comparison because its population is similar to N0B. It has 30.8% lower median income · 0.2 years younger on average.
How can I find other regions that match the N0B audience?
To find regions with a profile similar to N0B, begin with home ownership near 87.9% and household income near $120,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in N0B?
Import postal codes to measure customer concentration in N0B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.