Bachelor's degree or higher
42.2%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Ontario postal region
N6G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in London.
AudienceScoutN6G · LondonLoading the N6G boundary…
Selected postal region
Market profile
A market of 50,940 people
Size the opportunity, understand its household composition, and identify the local patterns that make N6G different from the typical Canadian postal region.
Population50,940
Households18,425
Median income$96,000
Average age38.4
N6G market summary
What distinguishes this postal-region audience
N6G represents 50,940 residents and 18,425 households in London. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 42.2%, or 15.7 percentage points above the benchmark. Immigrant population is 32.5%, 9.6 percentage points above the benchmark.
For campaign planning, these patterns give N6G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of London.
Audience matching
Find more regions that resemble N6G
To find regions with a profile similar to N6G, begin with university education near 42.2% and families with children near 42.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between N6G and the Canadian postal-region benchmark.
Immigrant population
32.5%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Families with children
42.7%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Worked from home
32.1%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How N6G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | N6G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $96,000 | $85,788 | 11.9% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 70.8% | 66.5% | 4.3 percentage points above |
| One-person households | 21.8% | 29.4% | 7.6 percentage points below |
| Families with children | 42.7% | 34.0% | 8.7 percentage points above |
| Bachelor's degree or higher | 42.2% | 26.5% | 15.7 percentage points above |
| Immigrant population | 32.5% | 22.9% | 9.6 percentage points above |
| Worked from home | 32.1% | 23.8% | 8.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 1,230 local facility records with N6G. Recreation is the largest represented category with 1,211 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care4
Culture and art2
Recreation1,211
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 31,951 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
25,926YouTube estimate · 66.6%
31,951Facebook estimate · 82.1%
21,173Instagram estimate · 54.4%
11,328TikTok estimate · 29.1%
Practical campaign implications
Turn the strongest N6G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 42.2%15.7 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Immigrant population: 32.5%9.6 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Families with children: 42.7%8.7 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare other London postal regions
These regions share the London postal community and are ordered by population similarity to N6G.
N6G audience questions
Using this postal-region profile
How large is the audience in N6G?
N6G represents 50,940 residents and 18,425 households in London. The average household size is 2.7 people.
What demographic characteristics stand out in N6G?
Bachelor's degree or higher is 42.2%, 15.7 percentage points above the Canadian postal-region benchmark; Immigrant population is 32.5%, 9.6 percentage points above the Canadian postal-region benchmark; Families with children is 42.7%, 8.7 percentage points above the Canadian postal-region benchmark.
How does N6G compare with another postal region?
N6H is one useful London postal-region comparison because its population is similar to N6G. It has 26.0% lower median income · 3.5 years older on average.
How can I find other regions that match the N6G audience?
To find regions with a profile similar to N6G, begin with university education near 42.2% and families with children near 42.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in N6G?
Import postal codes to measure customer concentration in N6G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.