Single-detached homes
66.8%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
N1M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Fergus.
AudienceScoutN1M · FergusLoading the N1M boundary…
Selected postal region
Market profile
A market of 18,498 people
Size the opportunity, understand its household composition, and identify the local patterns that make N1M different from the typical Canadian postal region.
Population18,498
Households7,220
Median income$95,000
Average age42.3
N1M market summary
What distinguishes this postal-region audience
N1M represents 18,498 residents and 7,220 households in Fergus. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 66.8%, or 14.2 percentage points above the benchmark. Immigrant population is 12.3%, 10.6 percentage points below the benchmark.
For campaign planning, these patterns give N1M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Fergus.
Audience matching
Find more regions that resemble N1M
To find regions with a profile similar to N1M, begin with home ownership near 75.5% and university education near 20.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between N1M and the Canadian postal-region benchmark.
Immigrant population
12.3%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
75.5%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Bachelor's degree or higher
20.1%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How N1M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | N1M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $95,000 | $85,788 | 10.7% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 75.5% | 66.5% | 9.0 percentage points above |
| One-person households | 24.6% | 29.4% | 4.8 percentage points below |
| Families with children | 37.3% | 34.0% | 3.3 percentage points above |
| Bachelor's degree or higher | 20.1% | 26.5% | 6.4 percentage points below |
| Immigrant population | 12.3% | 22.9% | 10.6 percentage points below |
| Worked from home | 20.6% | 23.8% | 3.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 15 local facility records with N1M. Education is the largest represented category with 8 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care5
Culture and art2
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 11,862 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,266YouTube estimate · 63.4%
11,862Facebook estimate · 81.2%
7,382Instagram estimate · 50.5%
3,661TikTok estimate · 25.0%
Practical campaign implications
Turn the strongest N1M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 66.8%14.2 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 12.3%10.6 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 75.5%9.0 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Fergus with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
N1M audience questions
Using this postal-region profile
How large is the audience in N1M?
N1M represents 18,498 residents and 7,220 households in Fergus. The average household size is 2.5 people.
What demographic characteristics stand out in N1M?
Single-detached homes is 66.8%, 14.2 percentage points above the Canadian postal-region benchmark; Immigrant population is 12.3%, 10.6 percentage points below the Canadian postal-region benchmark; Owner households is 75.5%, 9.0 percentage points above the Canadian postal-region benchmark.
How does N1M compare with another postal region?
N1T is one useful Ontario market comparison because its population is similar to N1M. It has 30.5% higher median income · 4.8 years younger on average.
How can I find other regions that match the N1M audience?
To find regions with a profile similar to N1M, begin with home ownership near 75.5% and university education near 20.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in N1M?
Import postal codes to measure customer concentration in N1M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.