Single-detached homes
76.3%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
N1P demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Cambridge.
AudienceScoutN1P · CambridgeLoading the N1P boundary…
Selected postal region
Market profile
A market of 7,991 people
Size the opportunity, understand its household composition, and identify the local patterns that make N1P different from the typical Canadian postal region.
Population7,991
Households2,510
Median income$118,000
Average age35.7
N1P market summary
What distinguishes this postal-region audience
N1P represents 7,991 residents and 2,510 households in Cambridge. Its average household contains 3.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 76.3%, or 23.7 percentage points above the benchmark. Families with children is 56.6%, 22.6 percentage points above the benchmark.
For campaign planning, these patterns give N1P a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Cambridge.
Audience matching
Find more regions that resemble N1P
To find regions with a profile similar to N1P, begin with families with children near 56.6% and home ownership near 86.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between N1P and the Canadian postal-region benchmark.
Families with children
56.6%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Owner households
86.8%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Median household income
$118,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How N1P compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | N1P | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $118,000 | $85,788 | 37.5% above |
| Average household size | 3.2 people | 2.4 people | 31.7% above |
| Owner households | 86.8% | 66.5% | 20.3 percentage points above |
| One-person households | 11.2% | 29.4% | 18.2 percentage points below |
| Families with children | 56.6% | 34.0% | 22.6 percentage points above |
| Bachelor's degree or higher | 20.0% | 26.5% | 6.5 percentage points below |
| Immigrant population | 27.8% | 22.9% | 4.9 percentage points above |
| Worked from home | 21.0% | 23.8% | 2.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 47 local facility records with N1P. Recreation is the largest represented category with 45 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care0
Culture and art0
Recreation45
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 4,896 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,003YouTube estimate · 67.4%
4,896Facebook estimate · 82.4%
3,264Instagram estimate · 54.9%
1,733TikTok estimate · 29.2%
Practical campaign implications
Turn the strongest N1P signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 76.3%23.7 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Families with children: 56.6%22.6 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
- Owner households: 86.8%20.3 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Cambridge postal regions
These regions share the Cambridge postal community and are ordered by population similarity to N1P.
N1P audience questions
Using this postal-region profile
How large is the audience in N1P?
N1P represents 7,991 residents and 2,510 households in Cambridge. The average household size is 3.2 people.
What demographic characteristics stand out in N1P?
Single-detached homes is 76.3%, 23.7 percentage points above the Canadian postal-region benchmark; Families with children is 56.6%, 22.6 percentage points above the Canadian postal-region benchmark; Owner households is 86.8%, 20.3 percentage points above the Canadian postal-region benchmark.
How does N1P compare with another postal region?
N3E is one useful Cambridge postal-region comparison because its population is similar to N1P. It has 2.5% higher median income · 5.0 years younger on average.
How can I find other regions that match the N1P audience?
To find regions with a profile similar to N1P, begin with families with children near 56.6% and home ownership near 86.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in N1P?
Import postal codes to measure customer concentration in N1P, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.