Bachelor's degree or higher
13.7%Use direct, practical language that demonstrates the everyday value of the offer.
Ontario postal region
N1R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Cambridge.
AudienceScoutN1R · CambridgeLoading the N1R boundary…
Selected postal region
Market profile
A market of 42,928 people
Size the opportunity, understand its household composition, and identify the local patterns that make N1R different from the typical Canadian postal region.
Population42,928
Households17,335
Median income$77,000
Average age41.9
N1R market summary
What distinguishes this postal-region audience
N1R represents 42,928 residents and 17,335 households in Cambridge. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 13.7%, or 12.8 percentage points below the benchmark. Owner households is 59.1%, 7.4 percentage points below the benchmark.
For campaign planning, these patterns give N1R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Cambridge.
Audience matching
Find more regions that resemble N1R
To find regions with a profile similar to N1R, begin with university education near 13.7% and home ownership near 59.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between N1R and the Canadian postal-region benchmark.
Owner households
59.1%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Single-detached homes
45.9%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Worked from home
17.8%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How N1R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | N1R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $77,000 | $85,788 | 10.2% below |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 59.1% | 66.5% | 7.4 percentage points below |
| One-person households | 28.5% | 29.4% | 0.9 percentage points below |
| Families with children | 34.8% | 34.0% | 0.8 percentage points above |
| Bachelor's degree or higher | 13.7% | 26.5% | 12.8 percentage points below |
| Immigrant population | 22.9% | 22.9% | 0.0 percentage points below |
| Worked from home | 17.8% | 23.8% | 6.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 1,028 local facility records with N1R. Recreation is the largest represented category with 994 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education22
Health care8
Culture and art4
Recreation994
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 28,094 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
22,216YouTube estimate · 64.4%
28,094Facebook estimate · 81.4%
17,862Instagram estimate · 51.8%
9,123TikTok estimate · 26.4%
Practical campaign implications
Turn the strongest N1R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 13.7%12.8 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Owner households: 59.1%7.4 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Single-detached homes: 45.9%6.7 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Related market context
Compare other Cambridge postal regions
These regions share the Cambridge postal community and are ordered by population similarity to N1R.
N1R audience questions
Using this postal-region profile
How large is the audience in N1R?
N1R represents 42,928 residents and 17,335 households in Cambridge. The average household size is 2.5 people.
What demographic characteristics stand out in N1R?
Bachelor's degree or higher is 13.7%, 12.8 percentage points below the Canadian postal-region benchmark; Owner households is 59.1%, 7.4 percentage points below the Canadian postal-region benchmark; Single-detached homes is 45.9%, 6.7 percentage points below the Canadian postal-region benchmark.
How does N1R compare with another postal region?
N3C is one useful Cambridge postal-region comparison because its population is similar to N1R. It has 48.1% higher median income · 3.2 years younger on average.
How can I find other regions that match the N1R audience?
To find regions with a profile similar to N1R, begin with university education near 13.7% and home ownership near 59.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in N1R?
Import postal codes to measure customer concentration in N1R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.