Single-detached homes
75.8%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
N4X demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in St. Mary's.
AudienceScoutN4X · St. Mary'sLoading the N4X boundary…
Selected postal region
Market profile
A market of 9,946 people
Size the opportunity, understand its household composition, and identify the local patterns that make N4X different from the typical Canadian postal region.
Population9,946
Households4,065
Median income$89,000
Average age45.0
N4X market summary
What distinguishes this postal-region audience
N4X represents 9,946 residents and 4,065 households in St. Mary's. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 75.8%, or 23.2 percentage points above the benchmark. Immigrant population is 7.3%, 15.6 percentage points below the benchmark.
For campaign planning, these patterns give N4X a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of St. Mary's.
Audience matching
Find more regions that resemble N4X
To find regions with a profile similar to N4X, begin with home ownership near 79.9% and university education near 18.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between N4X and the Canadian postal-region benchmark.
Immigrant population
7.3%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
79.9%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Bachelor's degree or higher
18.5%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How N4X compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | N4X | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $89,000 | $85,788 | 3.7% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 79.9% | 66.5% | 13.4 percentage points above |
| One-person households | 25.8% | 29.4% | 3.6 percentage points below |
| Families with children | 33.7% | 34.0% | 0.3 percentage points below |
| Bachelor's degree or higher | 18.5% | 26.5% | 8.0 percentage points below |
| Immigrant population | 7.3% | 22.9% | 15.6 percentage points below |
| Worked from home | 19.0% | 23.8% | 4.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 18 local facility records with N4X. Education is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care6
Culture and art2
Recreation3
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 6,529 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,995YouTube estimate · 61.6%
6,529Facebook estimate · 80.5%
3,963Instagram estimate · 48.9%
1,950TikTok estimate · 24.1%
Practical campaign implications
Turn the strongest N4X signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 75.8%23.2 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 7.3%15.6 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 79.9%13.4 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized Ontario postal regions
This directory represents St. Mary's with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
N4X audience questions
Using this postal-region profile
How large is the audience in N4X?
N4X represents 9,946 residents and 4,065 households in St. Mary's. The average household size is 2.4 people.
What demographic characteristics stand out in N4X?
Single-detached homes is 75.8%, 23.2 percentage points above the Canadian postal-region benchmark; Immigrant population is 7.3%, 15.6 percentage points below the Canadian postal-region benchmark; Owner households is 79.9%, 13.4 percentage points above the Canadian postal-region benchmark.
How does N4X compare with another postal region?
N4N is one useful Ontario market comparison because its population is similar to N4X. It has 18.0% lower median income · 1.6 years older on average.
How can I find other regions that match the N4X audience?
To find regions with a profile similar to N4X, begin with home ownership near 79.9% and university education near 18.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in N4X?
Import postal codes to measure customer concentration in N4X, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.