Median household income
$110,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Ontario postal region
N1K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Guelph.
AudienceScoutN1K · GuelphLoading the N1K boundary…
Selected postal region
Market profile
A market of 10,908 people
Size the opportunity, understand its household composition, and identify the local patterns that make N1K different from the typical Canadian postal region.
Population10,908
Households3,675
Median income$110,000
Average age39.0
N1K market summary
What distinguishes this postal-region audience
N1K represents 10,908 residents and 3,675 households in Guelph. Its average household contains 3.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $110,000, or 28.2% above the benchmark. Immigrant population is 35.7%, 12.8 percentage points above the benchmark.
For campaign planning, these patterns give N1K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Guelph.
Audience matching
Find more regions that resemble N1K
To find regions with a profile similar to N1K, begin with household income near $110,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between N1K and the Canadian postal-region benchmark.
Immigrant population
35.7%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
One-person households
16.9%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Average household size
3.0 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Detailed comparison
How N1K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | N1K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $110,000 | $85,788 | 28.2% above |
| Average household size | 3.0 people | 2.4 people | 23.5% above |
| Owner households | 71.9% | 66.5% | 5.4 percentage points above |
| One-person households | 16.9% | 29.4% | 12.5 percentage points below |
| Families with children | 42.4% | 34.0% | 8.4 percentage points above |
| Bachelor's degree or higher | 27.8% | 26.5% | 1.3 percentage points above |
| Immigrant population | 35.7% | 22.9% | 12.8 percentage points above |
| Worked from home | 20.7% | 23.8% | 3.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 10 local facility records with N1K. Recreation is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education3
Health care0
Culture and art0
Recreation7
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,125 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
5,750YouTube estimate · 66.1%
7,125Facebook estimate · 82.0%
4,681Instagram estimate · 53.8%
2,481TikTok estimate · 28.5%
Practical campaign implications
Turn the strongest N1K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $110,00028.2% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Immigrant population: 35.7%12.8 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- One-person households: 16.9%12.5 percentage points below the Canadian benchmark
Give household decision-making, shared-use products, and multi-person value greater emphasis.
Related market context
Compare other Guelph postal regions
These regions share the Guelph postal community and are ordered by population similarity to N1K.
N1K audience questions
Using this postal-region profile
How large is the audience in N1K?
N1K represents 10,908 residents and 3,675 households in Guelph. The average household size is 3.0 people.
What demographic characteristics stand out in N1K?
Median household income is $110,000, 28.2% above the Canadian postal-region benchmark; Immigrant population is 35.7%, 12.8 percentage points above the Canadian postal-region benchmark; One-person households is 16.9%, 12.5 percentage points below the Canadian postal-region benchmark.
How does N1K compare with another postal region?
N1L is one useful Guelph postal-region comparison because its population is similar to N1K. It has 3.6% higher median income · 2.2 years younger on average.
How can I find other regions that match the N1K audience?
To find regions with a profile similar to N1K, begin with household income near $110,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in N1K?
Import postal codes to measure customer concentration in N1K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.