Single-detached homes
68.7%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
N5P demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in St. Thomas.
AudienceScoutN5P · St. ThomasLoading the N5P boundary…
Selected postal region
Market profile
A market of 21,081 people
Size the opportunity, understand its household composition, and identify the local patterns that make N5P different from the typical Canadian postal region.
Population21,081
Households8,650
Median income$77,500
Average age42.0
N5P market summary
What distinguishes this postal-region audience
N5P represents 21,081 residents and 8,650 households in St. Thomas. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 68.7%, or 16.1 percentage points above the benchmark. Immigrant population is 9.2%, 13.7 percentage points below the benchmark.
For campaign planning, these patterns give N5P a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of St. Thomas.
Audience matching
Find more regions that resemble N5P
To find regions with a profile similar to N5P, begin with university education near 13.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between N5P and the Canadian postal-region benchmark.
Immigrant population
9.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
13.2%Use direct, practical language that demonstrates the everyday value of the offer.
Worked from home
18.6%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How N5P compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | N5P | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $77,500 | $85,788 | 9.7% below |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 67.8% | 66.5% | 1.3 percentage points above |
| One-person households | 27.9% | 29.4% | 1.5 percentage points below |
| Families with children | 35.8% | 34.0% | 1.8 percentage points above |
| Bachelor's degree or higher | 13.2% | 26.5% | 13.3 percentage points below |
| Immigrant population | 9.2% | 22.9% | 13.7 percentage points below |
| Worked from home | 18.6% | 23.8% | 5.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 43 local facility records with N5P. Recreation is the largest represented category with 25 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care7
Culture and art3
Recreation25
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,598 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,614YouTube estimate · 63.3%
13,598Facebook estimate · 81.1%
8,466Instagram estimate · 50.5%
4,218TikTok estimate · 25.2%
Practical campaign implications
Turn the strongest N5P signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 68.7%16.1 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 9.2%13.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 13.2%13.3 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare other St. Thomas postal regions
These regions share the St. Thomas postal community and are ordered by population similarity to N5P.
N5P audience questions
Using this postal-region profile
How large is the audience in N5P?
N5P represents 21,081 residents and 8,650 households in St. Thomas. The average household size is 2.4 people.
What demographic characteristics stand out in N5P?
Single-detached homes is 68.7%, 16.1 percentage points above the Canadian postal-region benchmark; Immigrant population is 9.2%, 13.7 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 13.2%, 13.3 percentage points below the Canadian postal-region benchmark.
How does N5P compare with another postal region?
N5R is one useful St. Thomas postal-region comparison because its population is similar to N5P. It has 3.2% higher median income · 1.6 years older on average.
How can I find other regions that match the N5P audience?
To find regions with a profile similar to N5P, begin with university education near 13.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in N5P?
Import postal codes to measure customer concentration in N5P, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.