Single-detached homes
70.5%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
N5R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in St. Thomas.
AudienceScoutN5R · St. ThomasLoading the N5R boundary…
Selected postal region
Market profile
A market of 30,680 people
Size the opportunity, understand its household composition, and identify the local patterns that make N5R different from the typical Canadian postal region.
Population30,680
Households12,635
Median income$80,000
Average age43.6
N5R market summary
What distinguishes this postal-region audience
N5R represents 30,680 residents and 12,635 households in St. Thomas. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 70.5%, or 17.9 percentage points above the benchmark. Immigrant population is 10.8%, 12.1 percentage points below the benchmark.
For campaign planning, these patterns give N5R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of St. Thomas.
Audience matching
Find more regions that resemble N5R
To find regions with a profile similar to N5R, begin with university education near 15.3% and home ownership near 74.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between N5R and the Canadian postal-region benchmark.
Immigrant population
10.8%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
15.3%Use direct, practical language that demonstrates the everyday value of the offer.
Owner households
74.4%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How N5R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | N5R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $80,000 | $85,788 | 6.7% below |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 74.4% | 66.5% | 7.9 percentage points above |
| One-person households | 27.4% | 29.4% | 2.0 percentage points below |
| Families with children | 35.5% | 34.0% | 1.5 percentage points above |
| Bachelor's degree or higher | 15.3% | 26.5% | 11.2 percentage points below |
| Immigrant population | 10.8% | 22.9% | 12.1 percentage points below |
| Worked from home | 17.0% | 23.8% | 6.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 31 local facility records with N5R. Education is the largest represented category with 11 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care9
Culture and art2
Recreation9
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 19,941 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,419YouTube estimate · 62.5%
19,941Facebook estimate · 80.9%
12,247Instagram estimate · 49.7%
6,027TikTok estimate · 24.4%
Practical campaign implications
Turn the strongest N5R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 70.5%17.9 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 10.8%12.1 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 15.3%11.2 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare other St. Thomas postal regions
These regions share the St. Thomas postal community and are ordered by population similarity to N5R.
N5R audience questions
Using this postal-region profile
How large is the audience in N5R?
N5R represents 30,680 residents and 12,635 households in St. Thomas. The average household size is 2.4 people.
What demographic characteristics stand out in N5R?
Single-detached homes is 70.5%, 17.9 percentage points above the Canadian postal-region benchmark; Immigrant population is 10.8%, 12.1 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 15.3%, 11.2 percentage points below the Canadian postal-region benchmark.
How does N5R compare with another postal region?
N5P is one useful St. Thomas postal-region comparison because its population is similar to N5R. It has 3.1% lower median income · 1.6 years younger on average.
How can I find other regions that match the N5R audience?
To find regions with a profile similar to N5R, begin with university education near 15.3% and home ownership near 74.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in N5R?
Import postal codes to measure customer concentration in N5R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.