Single-detached homes
80.0%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
P9A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Fort Frances.
AudienceScoutP9A · Fort FrancesLoading the P9A boundary…
Selected postal region
Market profile
A market of 10,079 people
Size the opportunity, understand its household composition, and identify the local patterns that make P9A different from the typical Canadian postal region.
Population10,079
Households4,410
Median income$82,000
Average age43.3
P9A market summary
What distinguishes this postal-region audience
P9A represents 10,079 residents and 4,410 households in Fort Frances. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 80.0%, or 27.4 percentage points above the benchmark. Immigrant population is 4.9%, 18.0 percentage points below the benchmark.
For campaign planning, these patterns give P9A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Fort Frances.
Audience matching
Find more regions that resemble P9A
To find regions with a profile similar to P9A, begin with university education near 14.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between P9A and the Canadian postal-region benchmark.
Immigrant population
4.9%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Worked from home
8.7%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
14.4%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How P9A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | P9A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $82,000 | $85,788 | 4.4% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 73.1% | 66.5% | 6.6 percentage points above |
| One-person households | 32.4% | 29.4% | 3.0 percentage points above |
| Families with children | 32.5% | 34.0% | 1.5 percentage points below |
| Bachelor's degree or higher | 14.4% | 26.5% | 12.1 percentage points below |
| Immigrant population | 4.9% | 22.9% | 18.0 percentage points below |
| Worked from home | 8.7% | 23.8% | 15.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 16 local facility records with P9A. Education is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care6
Culture and art3
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 6,519 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
5,044YouTube estimate · 62.5%
6,519Facebook estimate · 80.8%
4,030Instagram estimate · 50.0%
2,025TikTok estimate · 25.1%
Practical campaign implications
Turn the strongest P9A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 80.0%27.4 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 4.9%18.0 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Worked from home: 8.7%15.1 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Fort Frances with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
P9A audience questions
Using this postal-region profile
How large is the audience in P9A?
P9A represents 10,079 residents and 4,410 households in Fort Frances. The average household size is 2.3 people.
What demographic characteristics stand out in P9A?
Single-detached homes is 80.0%, 27.4 percentage points above the Canadian postal-region benchmark; Immigrant population is 4.9%, 18.0 percentage points below the Canadian postal-region benchmark; Worked from home is 8.7%, 15.1 percentage points below the Canadian postal-region benchmark.
How does P9A compare with another postal region?
P0S is one useful Ontario market comparison because its population is similar to P9A. It has 3.7% higher median income · 1.9 years older on average.
How can I find other regions that match the P9A audience?
To find regions with a profile similar to P9A, begin with university education near 14.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in P9A?
Import postal codes to measure customer concentration in P9A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.