Owner households
84.1%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Manitoba postal region
R2N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Winnipeg.
AudienceScoutR2N · WinnipegLoading the R2N boundary…
Selected postal region
Market profile
A market of 31,384 people
Size the opportunity, understand its household composition, and identify the local patterns that make R2N different from the typical Canadian postal region.
Population31,384
Households11,935
Median income$102,000
Average age43.1
R2N market summary
What distinguishes this postal-region audience
R2N represents 31,384 residents and 11,935 households in Winnipeg. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 84.1%, or 17.6 percentage points above the benchmark. Single-detached homes is 65.6%, 13.0 percentage points above the benchmark.
For campaign planning, these patterns give R2N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Winnipeg.
Audience matching
Find more regions that resemble R2N
To find regions with a profile similar to R2N, begin with home ownership near 84.1% and household income near $102,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between R2N and the Canadian postal-region benchmark.
Single-detached homes
65.6%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Median household income
$102,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
One-person households
22.6%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How R2N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | R2N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $102,000 | $85,788 | 18.9% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 84.1% | 66.5% | 17.6 percentage points above |
| One-person households | 22.6% | 29.4% | 6.8 percentage points below |
| Families with children | 40.3% | 34.0% | 6.3 percentage points above |
| Bachelor's degree or higher | 33.1% | 26.5% | 6.6 percentage points above |
| Immigrant population | 21.8% | 22.9% | 1.1 percentage points below |
| Worked from home | 22.0% | 23.8% | 1.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 18 local facility records with R2N. Education is the largest represented category with 9 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care3
Culture and art2
Recreation4
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 20,502 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,938YouTube estimate · 62.9%
20,502Facebook estimate · 81.0%
12,725Instagram estimate · 50.3%
6,372TikTok estimate · 25.2%
Practical campaign implications
Turn the strongest R2N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 84.1%17.6 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Single-detached homes: 65.6%13.0 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Median household income: $102,00018.9% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other Winnipeg postal regions
These regions share the Winnipeg postal community and are ordered by population similarity to R2N.
R2N audience questions
Using this postal-region profile
How large is the audience in R2N?
R2N represents 31,384 residents and 11,935 households in Winnipeg. The average household size is 2.6 people.
What demographic characteristics stand out in R2N?
Owner households is 84.1%, 17.6 percentage points above the Canadian postal-region benchmark; Single-detached homes is 65.6%, 13.0 percentage points above the Canadian postal-region benchmark; Median household income is $102,000, 18.9% above the Canadian postal-region benchmark.
How does R2N compare with another postal region?
R2C is one useful Winnipeg postal-region comparison because its population is similar to R2N. It has 12.7% lower median income · 3.5 years younger on average.
How can I find other regions that match the R2N audience?
To find regions with a profile similar to R2N, begin with home ownership near 84.1% and household income near $102,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in R2N?
Import postal codes to measure customer concentration in R2N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.