Bachelor's degree or higher
45.9%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Manitoba postal region
R3Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Winnipeg.
AudienceScoutR3Y · WinnipegLoading the R3Y boundary…
Selected postal region
Market profile
A market of 33,116 people
Size the opportunity, understand its household composition, and identify the local patterns that make R3Y different from the typical Canadian postal region.
Population33,116
Households10,650
Median income$112,000
Average age34.3
R3Y market summary
What distinguishes this postal-region audience
R3Y represents 33,116 residents and 10,650 households in Winnipeg. Its average household contains 3.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 45.9%, or 19.4 percentage points above the benchmark. Immigrant population is 41.9%, 19.0 percentage points above the benchmark.
For campaign planning, these patterns give R3Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Winnipeg.
Audience matching
Find more regions that resemble R3Y
To find regions with a profile similar to R3Y, begin with university education near 45.9% and families with children near 50.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between R3Y and the Canadian postal-region benchmark.
Immigrant population
41.9%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Single-detached homes
70.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Families with children
50.8%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How R3Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | R3Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $112,000 | $85,788 | 30.6% above |
| Average household size | 3.1 people | 2.4 people | 27.6% above |
| Owner households | 79.4% | 66.5% | 12.9 percentage points above |
| One-person households | 13.2% | 29.4% | 16.2 percentage points below |
| Families with children | 50.8% | 34.0% | 16.8 percentage points above |
| Bachelor's degree or higher | 45.9% | 26.5% | 19.4 percentage points above |
| Immigrant population | 41.9% | 22.9% | 19.0 percentage points above |
| Worked from home | 25.1% | 23.8% | 1.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 7 local facility records with R3Y. Education is the largest represented category with 5 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care1
Culture and art0
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 20,395 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
17,094YouTube estimate · 69.7%
20,395Facebook estimate · 83.1%
14,086Instagram estimate · 57.4%
7,695TikTok estimate · 31.4%
Practical campaign implications
Turn the strongest R3Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 45.9%19.4 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Immigrant population: 41.9%19.0 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 70.4%17.8 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Related market context
Compare other Winnipeg postal regions
These regions share the Winnipeg postal community and are ordered by population similarity to R3Y.
R3Y audience questions
Using this postal-region profile
How large is the audience in R3Y?
R3Y represents 33,116 residents and 10,650 households in Winnipeg. The average household size is 3.1 people.
What demographic characteristics stand out in R3Y?
Bachelor's degree or higher is 45.9%, 19.4 percentage points above the Canadian postal-region benchmark; Immigrant population is 41.9%, 19.0 percentage points above the Canadian postal-region benchmark; Single-detached homes is 70.4%, 17.8 percentage points above the Canadian postal-region benchmark.
How does R3Y compare with another postal region?
R2C is one useful Winnipeg postal-region comparison because its population is similar to R3Y. It has 20.5% lower median income · 5.3 years older on average.
How can I find other regions that match the R3Y audience?
To find regions with a profile similar to R3Y, begin with university education near 45.9% and families with children near 50.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in R3Y?
Import postal codes to measure customer concentration in R3Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.