Worked from home
14.7%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Manitoba postal region
R2Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Winnipeg.
AudienceScoutR2Y · WinnipegLoading the R2Y boundary…
Selected postal region
Market profile
A market of 19,849 people
Size the opportunity, understand its household composition, and identify the local patterns that make R2Y different from the typical Canadian postal region.
Population19,849
Households8,385
Median income$80,000
Average age42.6
R2Y market summary
What distinguishes this postal-region audience
R2Y represents 19,849 residents and 8,385 households in Winnipeg. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is work-from-home share: 14.7%, or 9.1 percentage points below the benchmark. Immigrant population is 14.7%, 8.2 percentage points below the benchmark.
For campaign planning, these patterns give R2Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Winnipeg.
Audience matching
Find more regions that resemble R2Y
To find regions with a profile similar to R2Y, begin with university education near 18.5% and household income near $80,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between R2Y and the Canadian postal-region benchmark.
Immigrant population
14.7%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
18.5%Use direct, practical language that demonstrates the everyday value of the offer.
Median household income
$80,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How R2Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | R2Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $80,000 | $85,788 | 6.7% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 67.6% | 66.5% | 1.1 percentage points above |
| One-person households | 30.4% | 29.4% | 1.0 percentage points above |
| Families with children | 34.9% | 34.0% | 0.9 percentage points above |
| Bachelor's degree or higher | 18.5% | 26.5% | 8.0 percentage points below |
| Immigrant population | 14.7% | 22.9% | 8.2 percentage points below |
| Worked from home | 14.7% | 23.8% | 9.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 17 local facility records with R2Y. Education is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care1
Culture and art0
Recreation6
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,004 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,233YouTube estimate · 64.0%
13,004Facebook estimate · 81.3%
8,197Instagram estimate · 51.3%
4,137TikTok estimate · 25.9%
Practical campaign implications
Turn the strongest R2Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Worked from home: 14.7%9.1 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Immigrant population: 14.7%8.2 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 18.5%8.0 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare other Winnipeg postal regions
These regions share the Winnipeg postal community and are ordered by population similarity to R2Y.
R2Y audience questions
Using this postal-region profile
How large is the audience in R2Y?
R2Y represents 19,849 residents and 8,385 households in Winnipeg. The average household size is 2.3 people.
What demographic characteristics stand out in R2Y?
Worked from home is 14.7%, 9.1 percentage points below the Canadian postal-region benchmark; Immigrant population is 14.7%, 8.2 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 18.5%, 8.0 percentage points below the Canadian postal-region benchmark.
How does R2Y compare with another postal region?
R2X is one useful Winnipeg postal-region comparison because its population is similar to R2Y. It has 1.9% lower median income · 4.3 years younger on average.
How can I find other regions that match the R2Y audience?
To find regions with a profile similar to R2Y, begin with university education near 18.5% and household income near $80,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in R2Y?
Import postal codes to measure customer concentration in R2Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.