Immigrant population
44.2%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Manitoba postal region
R3E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Winnipeg.
AudienceScoutR3E · WinnipegLoading the R3E boundary…
Selected postal region
Market profile
A market of 19,009 people
Size the opportunity, understand its household composition, and identify the local patterns that make R3E different from the typical Canadian postal region.
Population19,009
Households6,815
Median income$69,000
Average age38.7
R3E market summary
What distinguishes this postal-region audience
R3E represents 19,009 residents and 6,815 households in Winnipeg. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 44.2%, or 21.3 percentage points above the benchmark. Worked from home is 9.2%, 14.6 percentage points below the benchmark.
For campaign planning, these patterns give R3E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Winnipeg.
Audience matching
Find more regions that resemble R3E
To find regions with a profile similar to R3E, begin with household income near $69,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between R3E and the Canadian postal-region benchmark.
Worked from home
9.2%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Single-detached homes
66.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Median household income
$69,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How R3E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | R3E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $69,000 | $85,788 | 19.6% below |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 58.0% | 66.5% | 8.5 percentage points below |
| One-person households | 28.2% | 29.4% | 1.2 percentage points below |
| Families with children | 38.6% | 34.0% | 4.6 percentage points above |
| Bachelor's degree or higher | 18.2% | 26.5% | 8.3 percentage points below |
| Immigrant population | 44.2% | 22.9% | 21.3 percentage points above |
| Worked from home | 9.2% | 23.8% | 14.6 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 33 local facility records with R3E. Education is the largest represented category with 16 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education16
Health care3
Culture and art1
Recreation13
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,146 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,843YouTube estimate · 66.5%
12,146Facebook estimate · 82.1%
8,023Instagram estimate · 54.2%
4,266TikTok estimate · 28.8%
Practical campaign implications
Turn the strongest R3E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 44.2%21.3 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Worked from home: 9.2%14.6 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Single-detached homes: 66.4%13.8 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Related market context
Compare other Winnipeg postal regions
These regions share the Winnipeg postal community and are ordered by population similarity to R3E.
R3E audience questions
Using this postal-region profile
How large is the audience in R3E?
R3E represents 19,009 residents and 6,815 households in Winnipeg. The average household size is 2.7 people.
What demographic characteristics stand out in R3E?
Immigrant population is 44.2%, 21.3 percentage points above the Canadian postal-region benchmark; Worked from home is 9.2%, 14.6 percentage points below the Canadian postal-region benchmark; Single-detached homes is 66.4%, 13.8 percentage points above the Canadian postal-region benchmark.
How does R3E compare with another postal region?
R2X is one useful Winnipeg postal-region comparison because its population is similar to R3E. It has 13.8% higher median income · 0.4 years younger on average.
How can I find other regions that match the R3E audience?
To find regions with a profile similar to R3E, begin with household income near $69,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in R3E?
Import postal codes to measure customer concentration in R3E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.